Afdhel was great! He really did his research on Capital One initiatives and used them in his talk.
Afdhel Aziz
Leading Expert on Corporate and Brand Purpose, Conscious Leadership & How Business Can Be a Force For Good
Fee Range
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Los Angeles, CA
Afdhel Aziz
Biography
International Keynote Speaker on Purpose, Business As A Force For Good, Conscious Capitalism, Social Entrepreneurship, Sustainability, DEI
A proud member of the AAPI community, Afdhel Aziz is the one of the most inspiring leaders in the global movement of business as a force for good.
He is on a mission to solve one of the biggest problems facing employees and companies in the 21st century: how to find purpose and meaning in their work, and by doing so unlock the enormous power of business to do good in the world.
After a 20-year career as a visionary marketer at Procter and Gamble, Nokia, Heineken and Absolut Vodka, he quit his job to follow his purpose.
He is currently the Founder and Chief Purpose Officer of Conspiracy of Love, a global strategic consultancy, that advises clients like Adidas, PepsiCo, Microsoft, Mondelez, Diageo, Mars, Unilever, and many others on how to become forces for inclusive and sustainable growth.
His work has helped Fortune 500 companies invest millions in issues ranging from racial justice to food insecurity to arts education.
Conspiracy of Love is a certified B Corp (joining others like Ben and Jerry’s, Patagonia and Allbirds) and a proud Minority-Owned Business.
Afdhel is the co-author of 'Good is the New Cool: Market Like You A Give a Damn', and the follow-up ‘The Principles of Purpose’ which looks at how purpose drives growth at companies like Tesla, Lego, IKEA and more.
His third book ‘GPS to Purpose’ (coming in Spring 2024) explores how employees are looking for meaning not just money in their work – and how companies can harness this enormous appetite to do good.
He writes 'The Power Of Purpose' column in Forbes, interviewing leaders in the Purpose space, and covering disruptive start-ups innovating for good.
He has been a featured speaker at the United Nations, Cannes Lions, SXSW, TEDx, Advertising Week, Fast Company Innovation Festival, Advertising Week, Conscious Capitalism, the Forbes CMO Summit, and the Young Professionals Organization.
As an immigrant, Muslim and South Asian, his journey through corporate life is an inspiring and insightful story. Afdhel has spoken about diversity and inclusivity at IBM, Bain Capital and American Family Insurance.
He has lectured on Purpose at Columbia University, NYU, IMD Business School, Pepperdine and many other educational establishments.
He is a graduate of King's College London and the London School of Economics.
Born in Sri Lanka, Afdhel has lived in London and New York, and is currently based in Los Angeles, where he lives with his wife and son.
Afdhel Aziz
Featured Keynote Programs
The Future of Good
43 Key trends in sustainability and purpose-driven business you can’t afford to miss.
What is the future of sustainability? What key trends and innovations should you know about to future-proof your business for a consumer who is more purpose-driven than ever? And how has the COVID pandemic changed how consumers look at the world, how they look at you and your business, in the context of sustainability and doing good? In this data and inspiration-packed keynote, purpose strategist Afdhel Aziz and futurist Lucie Greene of Light Years will present key macro themes in sustainability and purpose-driven business that will shape the way consumers think, connect, shop, and appraise brands in the years to come, including some incredible Moonshots of where they might lead next.
How Embracing Your Diversity Unlocks Your Superpowers
Immigrant. Muslim. Sri Lankan. South Asian. Proud member of the AAPI Community.
Afdhel Aziz is all of these things and more. In this honest, funny and inspiring talk, he shares his journey through corporate life in the UK and the US, and how he gradually came to realize that instead of being a chameleon and blending in, true success came from embracing his authentic identity and bringing his whole self to work. Finding your purpose starts with finding yourself.
Afdhel has spoken on diversity at IBM, Bain Capital and American Family Insurance. This talk is perfect for ERG Groups and Diversity Days.
‘Inclusive Growth
The Next Frontier for DEI’
Afdhel Aziz advises companies like Adidas, Sephora, Coca-Cola and more on ‘inclusive growth’: how these multi-national giants can take DEI from internal, employee-focused policies to strategic initiatives that can drive future growth and profitability. He shares insights from his work via his groundbreaking Purpose consultancy Conspiracy of Love, on how DEI leaders can harness the desire for employees to have more meaning in their work, to authentically drive engagement, motivation and innovation. He also shares previews from his forthcoming book on Employee purpose, ‘GPS to Purpose’ as well as his own personal journey as a proud member of the AAPI community to embrace his inner diversity’
Good is the New Cool
How to Market To Millennial And Gen-Z Conscious Consumers
In this insightful and motivational talk, Afdhel Aziz shows how marketing (and marketers) can be a force for good and market to a new generation of Millennial and Gen-Z Conscious Consumers, by balancing profit with the ever-evolving needs of their consumers and communities. Aziz has spoken on this topic at companies like Levi’s, PepsiCo, Mondelez and many others.
Afdhel Aziz
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