Afdhel was great! He really did his research on Capital One initiatives and used them in his talk.
Afdhel Aziz helps organizations increase engagement, retention and performance - using his Start with Hope™ Playbook pioneered at Fortune 500 companies like Disney, Adidas, The Gap, and Sephora.
He is the Chief Purpose Officer of Conspiracy of Love, a strategic consultancy that helps build cultures where people believe, belong, and perform. He founded it in 2017, leaving a two-decade corporate career after witnessing the aftermath of the Indian Ocean tsunami in his native Sri Lanka.
He has inspired audiences globally at companies like Coca Cola, Walmart, and Microsoft, as well as leadership, HR and innovation conferences like the Fast Company Innovation Festival, Cannes Lions, SXSW and many more.
He is the bestselling author of The Purpose Trilogy, a Forbes contributor with over 500 interviews with global business leaders, and co-founder of Good is the New Cool, a creative studio which produces content like ‘The Solutionaries’ with TIME Magazine.
Organizations today are dealing with the most expensive invisible crisis of the AI era. Right now, your people are executing without believing. They're showing up — but not fully invested. Meeting their targets — but running toward burnout. Your managers, the people whose job it is to translate strategy into meaning for their teams, have quietly stopped believing in the story themselves.
Gallup's latest data shows that hope — not strategy, not technology, not incentives — is the #1 thing people need from the leaders in their lives, accounting for 56% of every positive leadership attribute named across 52 countries.
As Chief Purpose Officer of Conspiracy of Love, Afdhel Aziz has thirty years of experience helping leaders at Fortune 500 companies like Adidas, Gap Inc., Sephora, and PepsiCo use his Start With HopeTM Playbook to build cultures where people believe, belong, and perform. He is the best-selling author of The Purpose Trilogy, a respected Forbes contributor with over 500 interviews with global leaders, and an international keynote speaker who has inspired audiences on the world's most iconic brands and stages — from Disney, Google and Microsoft to the United Nations, TEDx, Cannes Lions and SXSW.
Afdhel helps organizations stop scaling disengagement and start building the one thing no AI can replicate: a story worth believing in. Leaders, managers and teams walk out knowing exactly what the Hope Gap is costing their organization, where it lives in their teams, and what they are going to do differently on Monday morning — with the courage, clarity and conviction to build a culture where their people believe, belong, and perform.
According to Gallup, only 30% of workers are engaged and motivated- but in companies that have a higher Purpose that number rises to 90%. Today’s employees are looking for meaning– not just money.
In this transformational talk based on his upcoming book the Good is the New Cool Guide to Personal Purpose, Afdhel shows leaders and employees how to use the revolutionary GPS to Purpose framework to find their purpose- and drive meaning, motivation and career success.
'Inspired'. 'Motivated'. 'Pumped'. This is how employees in companies like Disney, Microsoft, HP and the North Face have described feeling after hearing Afdhel speak on this topic.
How dotraditional brands reinvent themselves for the new age of Conscious Consumers?
Consumers say they are four to six times more likely to purchase, protect and champion a brand that they believe has positive social and environmental impact. And this number skyrockets when you consider Millennials and Gen-Z, the two biggest and newest generations of customers.
In this insightful and motivational talk based on his best-selling book the Good is the New Cool Guide to Meaningful Marketing, and the pioneering work of his consultancy Conspiracy of Love, Afdhel shows how marketing can drive brand growth by serving the ever-evolving needs of their consumers and communities.
Afdhel has spoken on this topic at companies like Walmart, Levi’s, PepsiCo, Mondelez and conferences such as the Forbes CMO Summit, SXSW and the Cannes Lions Festival.
Purpose-driven companies outperform their competition on every metric, from employee engagement to innovation to profitability.
Based on the pioneering work of his consultancy Conspiracy of Love at Fortune 500 companies like Adidas, Coca-Cola, Sephora, and his bestselling book the Good is the New Cool Guide to Conscious Business, Afdhel shares how companies can unlock the ‘Purpose Flywheel’ of ‘growth through impact’ with devoted customers, happy employees and loyal investors.
Afdhel has spoken on this topic at Fortune 500 companies like JP Morgan Chase, Coca Cola, as well as at Conscious Capitalism, the Fast Company Innovation Festival, and the United Nations.