Scott Rasmussen | Public Opinion Pollster, Author, Co-Founder of ESPN & Rasmussen Reports, Political Analyst

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Scott Rasmussen

Public Opinion Pollster, Author, Co-Founder of ESPN & Rasmussen Reports, Political Analyst

Scott Rasmussen
Featured Keynote Programs

The Elite 1% and the Battle for America's Soul

In this deep-dive keynote, Scott Rasmussen shares the jaw-dropping disconnect between the nation's elite and the rest of America. While most Americans believe there is too little individual freedom in our nation today, only 16% of the elite agree. Stunningly, half of the elite believes there is too much individual freedom. 

Scott's research shows how deep the political divide has become while providing a hopeful bridge into a brighter future for America's citizens and communities. Scott will demonstrate how today's authentic leaders, not Washington-centric agencies, power-centered-politicians or university academics will determine the future of freedom, free-markets and self-governance.

Election 2024

Scott’s latest polls and analysis guides you through all the confusion of the election year. In addition to providing the lay of the land, he provides audiences with what to watch for as the campaign unfolds and, most importantly, what it means to America’s future. In addition to the latest numbers, Scott draws upon a deep knowledge of American history and three decades of election polling in a fun and informative presentation.

Messaging to Take Your Policy Ideas to Implementation

Too many great policy ideas fail because advocates are speaking a different language from voters. In a world where only 8% of voters talk politics on a daily basis, the language barrier is enormous. Acronyms like CRT and words like “woke” generate a powerful response in the political bubble but are little known among the general public. Scott outlines a transformational five-step messaging program that begins with listening to voters and ends with the outcome you desire.

Issues That Matter to You

Scott is constantly measuring the pulse of the nation on the issues of the day and can tailor a presentation to address the questions and concerns that matter most to your organization. Issue presentations draw upon the latest polling data, underlying policy dynamics, and legislative realities. In addition to insightful analysis, Scott offers messaging guidance to help your organization advance your interests.

It Can’t Be Done
Stories from the founding of ESPN & Rasmussen Reports

The idea for ESPN was conceived in a traffic jam on a way to a birthday party. It was launched with $9,000 in credit card advances. Within a year, the NCAA gave the new network rights to broadcast thousands of events, Anheuser-Busch signed the largest advertising contract in cable history, and Getty Oil committed over $100 million to the project. ESPN went on the air less than 13 months after the fateful traffic jam and quickly changed the world of television.

Rasmussen Reports became the nation’s most quoted and searched for source of public opinion information and Scott Rasmussen became the nation’s most famous pollster. But it began as one man working out of an office above his garage. Like ESPN, this company thrived by using new technology to deliver quality content to a passionate audience. Scott became a regular fixture on television with appearances on the BBC, Fox, CNN, CNBC, and countless local stations.

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