Mitch Anthony is the founder and president of Advisor Insights Inc. and The Financial Life Planning Institute, which are training companies serving advisors and scores of financial services companies.

He is a contributing editor for Research magazine and his column "Financial Life Planning" appears in Financial Advisor magazine. He has been named one of the financial service industry's top "2006 Movers & Shakers" by Financial Planning magazine. His radio feature, The Daily Dose, is heard daily on 200 radio stations nationwide.

Mitch is the author of several books for advisors, including StorySelling for Financial Advisors, The New Retirementality, Your Clients for Life, Selling with Emotional Intelligence, Making the Client Connection, The Financial Professional's StoryBook, and Your Client's Story.