THE SEVEN DEADLY SINS OF CREATIVITY

Josh Linkner
April 29, 2018

Josh Linkner

Five-time tech entrepreneur, hyper-growth CEO, NY Times bestselling author and venture capitalist.
Creativity in Education Creativity & Innovation Innovation

The 1995 movie SEVEN was one of the creepiest I’ve ever seen. It was based on the 14th century’s Seven Deadly Sins, and sent chills down the spines of viewers and critics alike. Even 23 years later, we shiver with fear when reflecting on this intense and horrifying flick.

While the original seven deadlies devour the human soul, there’s a new set of seven that is making carnage of our creativity. We know that developing our creative chops is job #1 in today’s hyper-competitive world, yet there are a few evil forces looking to deplete our most valuable natural resource:

1) Fear – The granddaddy of all creativity killers; we let our worries block our imagination. Our most brilliant creative sparks can be extinguished in an instant by the fear of looking foolish, embarrassment, or even fear of success.

2) Rigidity – Business leaders pride themselves in being “heads down,” yet that narrow worldview prevents us from sparking our imagination. Allowing yourself to be “heads up” will help you discover new possibilities for change and growth.

3) Premature Editing – Great ideas get killed in the blink of an eye when we inject our linear, analytical left-brain into the creative process too early. Brainstorm sessions are geometrically more successful when you check your left-brain at the door. Let all the creativity pour out, and invite the editor in after the fact.

4) GroupThink – Thousands of breakthrough ideas are suffocated each day by the destructive forces of GroupThink. Don’t let the fear-mongers dice up your idea to the point where it loses potency. Have the guts to stand by your original ideas, even if it ruffles some feathers.

5) Outdated Traditions – Blindly saluting the flag of the past is no way to craft a successful future. If you run across a system, process, or idea that has “always been done that way,” you’ve just stumbled upon a beacon desperately calling for reinvention.

6) Playing it Safe – It turns out that playing it safe has become the riskiest move of all. Don’t let perceived safety lull you into inaction.

7) The Status Quo – Complacency kills. The big wins go to those who challenge conventional wisdom and mock the status quo rather than succumb to it.

Don’t let these Evil Seven poison your thinking and murder your imagination. Remain vigilant and, when these nefarious forces emerge, don’t wait for the authorities to arrive – take matters into your own hands. Keep them at bay, and you will enjoy prosperity and fulfillment. But if you let them infiltrate your mind and your culture, not even Morgan Freeman can save you from painful treachery and the agony of defeat.

Josh Linkner

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