Jeffrey Hayzlett
Featured Keynote Programs
Think Big Act Bigger LONG
Based on the book from Jeffrey Hayzlett and Entrepreneur, comes Think Big, Act Bigger: The Rewards of Being Relentless. The book, and the program, is a take-no-prisoners, no BS, attitude adjustment for those of us who call ourselves entrepreneurs. Following the success of my prime-time show C-Suite With Jeffrey Hayzlett, companies and events always want to know what is the secret behind the success of entrepreneurs and executives who can move mountains.
I’ve owned franchises, ran small businesses (and sold over 200 of them), and I have been the CMO of a Fortune 500 company. I’ve learned that in every business and in every industry, limitations exist everywhere – mostly in our minds and in the stories we tell ourselves. Getting past these limitations is hard work.
Whether it is fear or doubt or something else, the most dangerous move in business is the failure to make a move: The history of business is filled with companies that no longer exist because their leaders refused to enact change when the writing was on the wall. Kodak thought it was still in the film business and ignored its own work on the digital camera. Blackberry thought its proprietary communication method could stem the need to innovate. Oldsmobile just got old with its customers and when they started to die, so did it. That’s the difference between “Thinking Big” and “Acting Bigger” and what Think Big, Act Bigger means: knowing how to tie visions to actions and getting beyond limitations, preconceived notions, structures, and differences and delivering for the future. That’s leadership. That’s what is going on in the most successful C-Suites across this country.
In the end, Think Big, Act Bigger: Secrets of the C-Suite gets readers to ask: What is our goal? What would it take to make it bigger faster? What is our purpose? How do we build that thoughtfully and as quickly as possible in a way that we believe in?
My new book and keynote focus on the attitude we need to overcome the obstacles that face our businesses every day. No one is coming to save us, none of us will win the lottery. Everyone can think big, the art is in acting bigger. Let’s overcome obstacles and kick business up to the highest level.
Thinking big and acting bigger is all about action and attitude: being fearless and bold – willing to put oneself out there, steamrolling obstacles, ignoring perceived boundaries, and even being a little irrational.
Think Big, Act Bigger
The Rewards of Being Relentless
The book, and the program, is a take-no-prisoners, no BS, attitude adjustment for those of us who call ourselves entrepreneurs. Following the success of his prime-time show, C-Suite With Jeffrey Hayzlett, companies and events always want to know what is the secret behind the success of entrepreneurs and executives who can move mountains. "I’ve owned franchises, ran small businesses (and sold over 200 of them), and I have been the CMO of a Fortune 500 company. I’ve learned that in every business and in every industry, limitations exist everywhere - mostly in our minds and in the stories we tell ourselves. Getting past these limitations is hard work. My new book and keynote focus on the attitude we need to overcome the obstacles that face our businesses every day. No one is coming to save us, none of us will win the lottery. Everyone can think big, the art is in acting bigger.”
Hero Factor
How Great Leaders Transform Organizations and Create Winning Cultures
Business as usual, bad moods, and mediocre expectations are indicators of a MUCH BIGGER problem!
Develop the right culture by knowing why you’re in the game. Understand the essence of your core values. Make sure everyone on your team knows them and more importantly believes in them. Learn to live your brand in everything you do.
Every company ever created started as a story, an idea that inspired other people to join and believe in the cause and over time companies forget and lose that passion. Now more than ever, businesses need to know and own their purpose to survive, transform, and win.
Most companies fail to understand and protect their impact over time. A majority of any given workforce doesn’t fully know their company’s values and sense of purpose:
Only 27% of employees actually know their own company values 51% of employees are disengaged in their current positions. Over half the workforce is currently able to contribute more to their operations!
Know your purpose and lead with your values. Own your hero factor
Running The Gauntlet
Jeffrey Hayzlett’s Running The Gauntlet is a rough-and-tumble guide for running and driving change through the business gauntlet. Hayzlett addresses what every business leader must face: Getting Ready, Getting Going, and Creating and Sustaining Momentum. Hayzlett shows business leaders and owners how to develop the necessary mental, emotional, and physical toughness they must have for smart, strategic, and lasting change. Hayzlett forces leaders to really get up in their own businesses – to take them over from the inside and drive change – gaining customers and profits in the process. Attendees will be able to efficiently assess what kind of change their business needs and then summon the vision, courage, and passion to enact it.
Inspirational Takeaways:
-Develop a “takeover mentality” to execute the right changes and deal with any disruptions they may cause
-Summon the vision and courage necessary for driving change and sustaining your company’s newfound momentum
-Sharpen the mental and emotional toughness to make strategic, lasting change
The Mirror Test
When was the last time you did a mirror test to make sure your company was still alive and breathing? Jeffrey Hayzlett projects his big, boisterous personality when he gets down to business and in your face to ask the questions that most business managers are afraid to ask. And as Jeffrey points out, if you aren't willing to look at what's working and what isn't - and then take the necessary steps to fix them -- well, you and your colleagues and employees are in for a tough ride. Hayzlett will show you all the marketing, management, selling, and customer service techniques you need not only to survive, but to soar ahead of your competition in todays changing climate.
Inspirational Takeaways:
-Get the critical questions you must ask about your business
-Why "Scale is the new business black"
-"The Power of One"- and how it applies to your company
-The Four social media Es- and how they can energize your business
How to Sell to The C-suite
Learn how to help your sales team break through to the C-suite, one of the toughest selling grounds in the field – also known as the killing field. Learn the key personality types of decision makers. Find out how your sales reps need to present your elevator pitch in the way the C-suite wants to hear it, and how to understand the key buying reasons for those in the C-level. Discover the biggest challenges facing chief sales officers today – and what your sales team needs to do to help be a solution. Learn from a C-level Fortune 100 executive.
118 Pitch
The Elevator Pitch 2.0. Get the Lean-In Factor and close the deal in 118 seconds.
No matter what you’re selling, be it your product, your service, your message, anything, to catch and maintain the attention of your customer, you need to have a well-polished elevator pitch, or what I call, your 118 Pitch.
Grab the attention in the first 8 seconds, and then bring it home in 110 seconds; that’s your elevator pitch. Do it well, and you’ll have customers eating from your hand.
Jeffrey Hayzlett shares his insights as a former Fortune 100 CMO and the behaviors of decision-makers when it comes to purchasing decisions. You’ll learn that it doesn’t matter if you’re selling to the C-Suite or to small business owners, your 118 Pitch will make or break your business deals.
Mobile Marketing Strategy
It’s More than an iPhone app… How to win over the C-Suite
The uptake to mobile has been one of the strongest the industry has seen, and yet some marketing professionals have not adopted mobile at the forefront of their marketing strategies. Or they think they have by developing a mobile app!
What must mobile marketers do to gain access and convince brands on the value and drive the results brands need to succeed?
Jeffrey Hayzlett, a former Fortune 100 CMO, will outline the steps mobile marketers must take to gain access to senior brand marketers, keep their attention, and drive the results that brands must have for them to be considered successful in mobile marketing.
Jeffrey Hayzlett, Global Business Celebrity, Marketing Expert, Bestselling Author, and Sometime Cowboy, is a frequent national and international media commentator and is known for his marketing thought leadership - especially within mobile. Mr. Hayzlett has been leading mobile campaigns before most people had built mobile applications. He serves on the board ofdirectors for a number of mobile and marketing outsourcing companies, and works with numerous major mobile marketing players.
From Yellow to Red
The Kodak Story
Kodak was once the most iconic company in the world, creating the only product you would run into a burning building to save: their "Kodak Moments". Jeffrey Hayzlett tells the story of how this big yellow box icon moved from having the greatest profit margins of any product on the market to sliding into the red of bankruptcy. Learn how to summon the vision and courage to drive change and sustain your company's newfound momentum to harness strategic, lasting success.
Future Trends of Marketing
What are CMOs and senior marketers going to experience and how can they be prepared for it? Helping CMOs answer the questions from their CEOs – they’re ready. What questions do you have for my answers.
Social Media – The 4 Es
Learn the social media rules that will build your community, from engaging, exciting, educating and evangelizing.
Achieving Great Expectations
How to match your selling style to that of the buyer using personalities and key behaviors. Recognize the styles to meet a greater close ratio. What are the types of closes you would use for those styles.