Gina Schaefer

Gina Schaefer NSB, leadership, woman, brand, Growth, change, risk Gina Schaefer NSB, leadership, woman, brand, Growth, change, risk

Gina Schaefer Blog

At the Intersection of Root Beer and Christmas Trees
Sometimes all a business owner needs to do is stop and listen to what their customers are saying - to try the unusual or recognize they may not have all the answers. In 2009 my buddy Josh started contacting me with a request to open up a hardware store in his beloved neighborhood of Adams Morgan. Relentlessly. In an early email he wrote: ...
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Recovery Hardware
The 2021 National Recovery Month theme, "Recovery is For Everyone: Every Person, Every Family, Every Community,"; reminds people in recovery and those who support them that no one is alone on the journey towards recovery. When Logan Hardware opened in March of 2003, I had no idea that the word recovery would come to me...
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Throwback Thursday: A Grand Opening to Remember
Sometimes the unconventional store openings are the ones that are most memorable. Over the years we have operated 14 locations. Four of them were purchased from other owners, ten we built from scratch, and one we had to close (so sad!). Each opening was unique, filled with elements of excitement and some inevitable challen...
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