The ongoing communications revolution has profoundly affected how sales and service are done. Buyers are now in charge - often bypassing the traditional selling model altogether and learning for themselves about your products/services, your competitors, and what customers say about you (whether true or not!). David Meerman Scott inspires audiences to develop a Real-Time mindset and master this new environment to win hearts and minds by creating immediate and low-cost (and no-cost!), measurable strategies and tactics that help buyers you don’t yet know discover you! He shows why the best salespeople have become information curators – communicating by delivering the precise information that buyers need at just the right time and in just the right way. Agile, Real-Time sales and service gains more customers with fewer resources and David shows how it’s done.