Samantha Paxson

Featured Keynote Programs

Key Takeaways: The importance of a human-centric digital strategy

· The consumer is at the center of transformation and growth for the business, it’s our capacity to understand them and take collective action that will set the pace.

· How to manage organizational digital transformation keeping the consumer experience at the center of the process.

· The role of technology in the process – making sure a complete ecosystem emerges to make seamless, secure and convenient all digital services.

· The role of values in the process – working as partners within the organization and with outside stakeholders; communicating openly and honestly; demonstrating excellence; and commitment to change agency.

Designing the financial experience around the consumer, rather around our own myopic product and retail operations, grows economic participation and loyalty to compete with FinTech providers and become the Primary Financial Relationship

Key Takeaways: Key leadership qualities and approaches to modern leadership in the digital age

· Connecting Human and Digital requires transformative leadership. It means that qualities once perceived as detrimental to leadership are now indispensable.

· These qualities include being a nurturing, good coach; communicating and listening well, having empathy, and being supportive of colleagues.

· In short, it’s time to “Human Up”!

Key Takeaways: How to design your business to grow while competing with the worlds largest and fastest and most admired companies

· Know your consumer like never before – leverage the power of data

· Be their choice for every moment – embed yourself into daily habits and their lifestyle, rather than just their life stage

· Embrace the power of connection – how to become a platform ecosystem, rather than just a retail provider of products and services

· In essence, design your company around your consumer