Diana Kander News & Updates
Recent Updates
August 12, 2022
Your Customers Are Lying to You- Here’s What You Can Do About It
(Note: This is the second installment of a multipart series on conducting customer interviews and discovering true migraine problems. And check out the first article in the...
June 14, 2022
If You Want Potential Customers to Be Honest, Ask Open-Ended Questions
Three years ago, I was coaching a successful company that was very confused about the failure of a recent product launch. When I was first hired, they told me they were...
May 10, 2022
Experiments: Innovation Risk Management
No innovator fails because they couldn’t build their product. They fail because no one found value in what they built.
Here’s what usually happens when someone gets a new...