Art Turock
"Invent Business Opportunities No One Can Imagine"
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Fee Range
$10,500
Art Turock
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Art Turock
Featured Keynote Programs
Invent Business Opportunities No One Else Can Imagine
When the Ten Commandments for Business Success come down from Corporate Mount Sinai, they will include: “Ask customers what they want and give it to them.” But is it all that simple? Unless you are blessed with Jules Verne-like visionary customers, their answers will be minor tweaks on what the industry is already providing—not exactly the input that fuels bold innovation. Sales goldmines lie in recognizing and offering solutions to “latent needs”—that is, what customers might value but have never experienced and would never think to ask for.
Change Mastery
Maintaining a Results-Driven Focus and Embracing the Freedom in Marvelously Uncertain Times
This program provides two things most people lack—an empowering perspective about change and best practices for self -management and guiding team members through change. Change masters experience more excitement than fear, more freedom for ingenuity than compliance with management's marching orders, and more focus on results than daily distractions.
What Great Managers Do To Retain Top Talent and Motivate Peak Performance
This program capitalizes on a 15-year Gallup Organization Study (compromising 1 million talented employees and 10,000 great managers) that examines the best practices employed by great managers for retaining and motivating top talent.
Rethinking Your Business
Innovative Thinking Methods for Out-of-the-Box Times
50% of this program is spent in 6-person teams engaged in facilitated exercises in identifying customer’s latent needs and creating imaginative products and services. There are two outcomes: a list of fresh ideas to consider implementing and a reliable process to guide future innovative thinking efforts