Michael Maslansky

Featured Keynote Programs

Michael Maslansky helps communicators understand the challenges of effectively communicating their message to skeptical audiences. Based on a decade’s worth of research studying real-world examples of how people interpret and respond to messages, Michael presents a series of approaches that helps use language to rebuild trust with any audience.

Trust is dead. Now what? In a world that too much spin has created, how do communicators overcome the skepticism and mistrust to get their message heard? More and more organizations are finding that even when they have a good story to tell, no one wants to listen. Or worse, they listen and refuse to believe what they hear.

Using timely and entertaining stories, Michael will teach you the four principles of credible communication (be personal, be plainspoken, be positive, and be plausible), seven “anti-trust laws”, and the dirty dozen of the worst words and phrases to use in English including “guarantee,” “free,” “implement” and “it is”. You’ll also learn a “New Word Order” for structuring your messages in a completely new way.

Want to show your attendees what their customers really think? Want to make your event truly interactive? In this extremely powerful presentation, we conduct a live, Instant Response dial session, with 25 research participants, which provides a unique and dynamic view into the minds of your most important target audiences.

The goal is to provide address important issues or challenges for your attendees and help them understand and overcome communication challenges between them and their customers, voters or the general public.

We have run these highly customized sessions at industry events (to highlight the public’s reactions to important political and legislative issues), sales conferences (to train financial advisors on how to better attract and keep clients) and management training conferences (to show a company the challenges it faces in shifting public opinion). In every case, the audience has delivered exceptional reviews.

During this session, Michael moderates a live focus group and tests messages tailored to the event. Using hand-held dials, participants will react in real time with their second-by-second reactions projected on large screens for conference attendees to follow. The audience is then able to ask questions of the research participants.

Because these sessions allow your attendees to get new insights directly from their target audience, it has the ability to change minds and behaviors in the way few other presentations do.