A Powerful Two-Step Approach to Drive Results

Josh Linkner
July 21, 2019

Josh Linkner

Five-time tech entrepreneur, hyper-growth CEO, NY Times bestselling author and venture capitalist.
Employee Engagement Personal Growth Future of Work

When we look to initiate change or growth, some sort of behavior shift is generally required. Want to sell more products? It probably involves making more cold calls, training more salespeople, or improving marketing efforts. Looking to remain relevant in the workforce? This objective will likely require more learning, reading, or skill development.

Whether our objectives are business or personal, the odds of achieving success dramatically increase when we embrace two important steps in tandem:

1) Track and measure the specific behaviors needed to drive change. The simple act of measuring progress - or keeping score - is one of the most powerful ways to drive results. As they say, "what gets measured gets improved."

About two years ago, I decided to improve my nutrition to boost my health, fitness, and vitality. This notion didn't require genius; we all know we should eat more veggies and fewer French fries. We all already know the answer, yet so many of us fail to shift behavior. For me, the results were achieved by logging my food intake on a simple mobile app. Yes, it took some getting used to, but today my nutrition is better than ever. The consistency and results were greatly enhanced by tracking my behavior.

The same happened this year when I declared 2019 as a "year of learning." I set a goal to read a minimum of 3.5 hours per week on a variety of topics to boost my knowledge, skills, and understanding of the world. Without tracking, it would have likely ended up like most New Year's resolutions: dead on arrival. But since I track my reading on a simple mobile app in 20-minute segments, it's helped me stay focused and on track.

2) Build in accountability. Measurement is only half the battle. To drive change, you also need a mechanism to hold yourself accountable. The easiest approach for most people - an accountability buddy.

For my nutrition shift, I persuaded a friend who happens to be a metabolic doctor to let me email him my food intake report every day. The poor guy has received over 500 emails from me, but the fact that I have to send it each night keeps me accountable for my behavior commitments. For this year's learning efforts, I teamed up with a colleague and we email each other our weekly "learning accountability" results. Seven months later, both of us are still on track.

Measurement plus accountability is the secret formula to achieve nearly any behavior change. One without the other is like Bert without Ernie; Garfunkel without Simon; Bonnie without Clyde. Yet when these two forces are combined, your chances of enacting long-term results skyrocket.

If you're ready to make a long-awaiting change, embrace the one-two punch of measurement and accountability. The results will be a better fusion than peanut butter and chocolate, delivering you an absolutely delicious result.


To book Josh Linker for your next event, visit his profile: https://premierespeakers.com/josh_linkner

Josh is the author of four books, including the New York Times best-seller The Road to Reinvention: How to Drive Disruption and Accelerate TransformationHacking Innovation: The New Growth Model from the Sinister World of Hackers, and Disciplined Dreaming: A Proven System to Drive Breakthrough Creativity. To order copies in bulk for your event, please visit BulkBooks.com.

The post A Powerful Two-Step Approach to Drive Results appeared first on Josh Linkner.

Josh Linkner

Want Josh Linkner for your next event?

Find out more information, including fees and availability.
Find Out More
Keep Reading
How Tiny Innovations Can Yield Gigantic Results
Josh Linkner
Josh Linkner
August 18, 2019
Gaining competitive advantage, better serving customers, and standing out from the pack can ...
How Swapping Two Words Can Transform Your Success and Happiness
Josh Linkner
Josh Linkner
August 11, 2019
As the competitive nature of our world continues to increase, success can ...
Playing Guitar With Three Missing Strings
Josh Linkner
Josh Linkner
August 04, 2019
Studying jazz guitar in college, I had a professor that would force me to remove strings from the ...
How Tiny Innovations Can Yield Gigantic Results
Gaining competitive advantage, better serving customers, and standing out from the pack can feel just about as challenging as running a double marathon barefoot. The difficulties are exacerbated if we find ourselves in mature industries with deeply entrenched market leaders possessing the resources of a small country. How can we compete and win ...
Read More
How Swapping Two Words Can Transform Your Success and Happiness
As the competitive nature of our world continues to increase, success can feel elusive. Whether your sights are set on landing a promotion, raising capital, wining that new account, or inventing a game-changing product, you'll need to break free from traditional thinking in order to seize success. The ones who score the brass ring are not nec...
Read More
Playing Guitar With Three Missing Strings
Studying jazz guitar in college, I had a professor that would force me to remove strings from the instrument. One, two, sometimes three strings had to be removed before I attempted a performance. You might guess that gutting half of my available resources would crush my ability to play, let alone be creative. Yet a surprising and counterintui...
Read More
How The Most Successful Leaders Respond
We all get provoked. An angry associate; a cranky customer; a snarling spouse. In these cases, the primitive part of our brain designed to protect us in the wild kicks in and our autonomic response is to recklessly fire back. We lash out, hit below the belt, and respond with uncontrollable emotion. That's where the problems begin. We end up s...
Read More
A Powerful Two-Step Approach to Drive Results
When we look to initiate change or growth, some sort of behavior shift is generally required. Want to sell more products? It probably involves making more cold calls, training more salespeople, or improving marketing efforts. Looking to remain relevant in the workforce? This objective will likely require more learning, reading, or skill developm...
Read More
What a French Creole Cooking Term Can Teach Us About Customer Loyalty
After finishing an incredible meal in the French Quarter of New Orleans, the best part of the experience may very well be the lagniappe (pronounced LAN-yap). While it sounds like a fancy seafood dish, a lagniappe is actually an unexpected gift. That special dessert, complements of the chef. The small box of chocolates for you to take home. Th...
Read More
An Innovative Way to Improve Behavior
Early education in high-risk urban areas is a complex and seemingly overwhelming challenge. Often dubbed the "school to prison pipeline," kids in troubled classrooms with negative peer influences and little family support too often end up incarcerated or repeating the cycle of poverty. Despite committed teachers and administrators, these problem...
Read More
What Business Leaders Can Learn from 100-Year-Olds in Okinawa
The Japanese island of Okinawa boasts the highest life expectancy, and the greatest concentration of centenarians (people who live to 100), in the world. Their culture, rituals, diet, and environment have been the subject of extensive study as researchers try to crack the code of a longer, healthier life. When questioned why their people are ...
Read More
When We Stop Doing The Things That Made Us Great
Last weekend, I went to one of Detroit's most celebrated Italian restaurants. I'd been years ago and anticipated the same exquisite experience. Known for their impeccable service and inspired dishes, I was expecting them to nail every detail like they had in the past. Yet the very things that made them successful had obviously been significan...
Read More
The Hard Part
Whether you are running a startup, building a relationship, or rebuilding a community, there's an easy part and a hard part. One requires less work in the moment while the other unlocks the potential of your efforts and concurrently is your playground for personal growth. Those comfortable things that require little thinking, risk, or effort ...
Read More