Reimagine

Josh Linkner

Josh Linkner

Five-time tech entrepreneur, hyper-growth CEO, NY Times bestselling author and venture capitalist.

Ayal Lanternari was facing the same angst and frustration that millions of other parents endure. His infant son was crying for food in the middle of the night, creating an agonizing moment for both dad and child while the bottle was heating to the proper temperature. Since baby milk can't be microwaved or heated directly without losing the nutritional value, Ayal counted the seconds for the painfully slow 10-minute warming process of the cold bottle being heated in hot water.

Realizing that millions of people the world over experienced the same stress, Ayal decided to take matters into his own hands.  The ubiquitous baby bottle had been the same for generations, but perhaps there was a way to reimagine this family mainstay.

By tossing out conventional wisdom, Ayal's creativity surfaced.  What if he created a bottle that spread the milk out, thereby increasing its surface area to decrease warming time? 

So was the humble beginnings of Nanobebe, the Israeli company that is reimagining baby gear.  Their new bottle had the radical, new shape of an orange, cut in half and hollowed out.  The bottles are stackable to maximize storage space, easier for babies to hold, and can be heated up to 70% faster than their old-school counterparts.  The results?  Within a couple months of launch, the bottles were regularly selling out.  Today they're widely available online and through major retailers, and have set the new standard for baby bottles.

With no experience in the industry, Ayal changed the game by reimagining. He let go of what was in favor of what could be. Unshackling his mind from traditional thinking, he was able to enter a highly competitive market and win big. Not to mention, making life easier for parents and tots the world over.

Let's use Ayal's success as a spark to reimagine in our own businesses. It's time to forgo incremental thinking in favor of a fresh approach to solve customer pain points. If there's a challenge your clients are facing, there has to be a bold, creative way to solve it.

Our fundamental job as business leaders is not simply to execute on a previous playbook, but rather to discover better approaches for the future. Reinvent. Retool. Rethink. Rebuild. Rework. When we challenge ourselves to reimagine, we savor sweet success.

Even more delicious than warm milk.

The post Reimagine appeared first on Josh Linkner.

Making Mistakes
In school, we're taught that mistakes should be avoided at all costs. We learn that getting something wrong somehow means that we're wrong as a human beings, that each mistake translates to a lower self-worth score. These dreaded slip-ups can be so hurtful that we learn to recoil from the very thought of stumbling, much like we avoid the hot sto...
Read More
The Mother of Dragons
Spoiler Alert! (if you haven't caught up on GOT, stop reading and JUMP to "SPOILER START" below) Wow. How incredible that the woman who built her career on kindness and empathy turned every heartfelt follower to ash this week. The power of the loyalty that she built was, prior to this week, unstoppable. Her motives pure and sincere, and those th...
Read More
The Last 10%
I was nearing the end of my three-mile run (I'm no marathon candidate), and was feeling awful. Tired, hot, sore, and ready to throw in the towel. Looking at the fitness app on my phone, I realized that I only had 10% remaining. As much as I wanted to quit, I forged ahead and completed the full run as planned. That moment of difficulty, angst, an...
Read More
Leadership Lessons from the Most Feared Jazz Song Ever Written
Ask any jazz aficionado about the most challenging jazz standard ever written, and you'll likely get a knowing smile followed by two simple words: Giant Steps. The tune, composed and performed by legendary saxophone genius John Coltrane, has sent chills down the spines of would-be performers since its release nearly 60 years ago. Performed at ...
Read More
How Google Kills Ideas to Drive Killer Innovation
According to its tombstone, Trendalyzer was a data trend viewing platform that lived a happy life from 2007-2017. Latitude, a location-aware feature of Google Maps, was just over 4 years old before it was euthanized in 2013. Fabric, a platform that helped mobile teams build better apps, was sentenced to death after only one month of life. All in...
Read More
Nine Simple Pre-Game Questions to Maximize Business Results
There's an old saying in the boxing world: "Champions don't become champions in the ring, they are merely recognized there." The implication, of course, is that hard work, day after day, in the cold gym is what enables a fighter to win. This makes sense in many areas of life. "Sweat more in practice, bleed less in war," is the basis of the Spa...
Read More
Lifelong Kindergarten
Peeking into a typical kindergarten classroom, you'll see a vibrant setting of creativity and collaboration. The colorful setting is messy, playful, and expressive as students smile with delight and their imaginations run free. Unfortunately, the creative wonder we experience as small children often declines in each subsequent year as we confron...
Read More
Is Your Work Environment a Greenhouse or a Prison?
A friend of mine's passion is growing orchids. We're talking perfect, exotic, contest-winning orchids. To get the best results, she does her work in a greenhouse. An environment that is perfectly situated to maximize growth. It fosters the ideal conditions for the natural act of creation. It's pretty obvious that orchids grow better in a lush gr...
Read More
11 Leadership Lessons from Jazz Musicians
For over 40 years, I’ve proudly worn the title of jazz guitarist. Deeply passionate about the art form, I performed my way through college and continue to savor the delicious melodies of Miles Davis, John Coltrane, and Dizzy Gillespie. Ironically it was jazz – not B-school – that gave me the foundation to win in the business world. While on the ...
Read More
You're Always Interviewing
You hardly slept the night before and arrived to the meeting 25 minutes early. You were wearing your favorite outfit and were fully prepared to put your best foot forward. No, I'm not talking about your first date, but rather that job interview that landed you your gig. Think about how you were fully present, asked thoughtful questions, and ...
Read More