Josh Linkner

Josh Linkner - who started his career as a jazz guitarist - personifies creativity, entrepreneurship and disruptive innovation. He has been the founder and CEO of five tech companies, which sold...

The Honey Badger Mindset of Achievement

The Honey Badger - a hideously ugly, mean, and tough wolverine-like animal - gained fame and notoriety back in 2011 with a viral YouTube video. Narrated by a snarky commentator named Randall, the video called "The Crazy Nasty A** Honey Badger" has now been viewed over 88 million times. Hilarious and share-worthy, you've probably already seen it at least once.

While Randall's depiction is quite humorous, there's nothing funny about the creature itself. The Honey Badger holds the Guinness Book of World Records title of “World’s Most Fearless Creature" and is considered one of the fiercest animals on the planet.

As someone who's been a tech company founder and startup leader/investor for nearly three decades, I study a different type of creature in the wild: the passionate and driven entrepreneur. These ferocious beasts come in many shapes and sizes, with some reaching the top of the food chain and others falling victim to their foes. Ironically, there's a connection between the most successful startup leaders and that old nasty Honey Badger.

By embracing these five Honey Badger characteristics, we can achieve more in all areas of business and life:

1. Fearless. The Honey Badger is known for attacking enemies with far greater size and strength. It compartmentalizes fear, summoning the courage to tackle great danger in order to take home the victory.

2. Thick Skinned. The YouTube video depicts cobra bites, bee stings, attacks by clawed jungle animals, and unbearable natural conditions. Yet the Honey Badger has managed to build up its defenses and mental toughness to withstand nearly any onslaught and emerge unscathed.

3. Resourceful. One of the only wild animals that use tools, the Honey Badgers boosts productivity and results by leveraging technology to achieve more. Always on the hunt for improved ways of winning, this strange animal never rests on its laurels.

4. Unwavering. Set on a fulfilling meal or protecting its family, there is just no stopping the Honey Badger. The creature displays the grit, determination, and tenacity of a street fighter.

5. Ferocious. Larger animals that are far up the food chain still respect and avoid the seemingly lesser opponent. It has built a reputation of do-whatever-it-takes-to-win that staves off threats and helps secure victories.

While it certainly won't replace the family dog (the Honey Badger would probably eat poor Fido), there's much to learn from this curious creature. Whether you're building a startup, climbing the corporate ladder, seeking competitive advantage, or rebuilding your community, the Honey Badger mindset can help you achieve remarkable outcomes.

There's a time and place to be delicate and diplomatic. But in our day-to-day struggles, a little Honey Badger ferocity can go a long way. While this aggressive approach may be squeamish, there will be nothing 'nasty' about your results.

The post The Honey Badger Mindset of Achievement appeared first on Josh Linkner.

We've Been Banksy'd
Posted October 14th 2018
The demure art world felt shockwaves over the last week as the dramatic news broke. The mysterious street artist known as Banks...

What Business Can Learn From Our...
Posted October 7th 2018
If there's a silver lining in today's polarizing political landscape, it's the increase in activism that is sweeping our countr...

The Honey Badger Mindset of...
Posted September 16th 2018
The Honey Badger - a hideously ugly, mean, and tough wolverine-like animal - gained fame and notoriety back in 2011 with a vira...

Two Powerful (and Surprisingly Fun)...
Posted September 9th 2018
As many of us have realized, traditional brainstorming is a perfectly designed exercise to yield mediocre ideas. Instead of sha...

Back to School
Posted September 3rd 2018
As cash registers speedily ring up #2 pencils and file folders, the back to school craze is officially in high gear. Last minut...

Well-Rounded is Over-Rated
Posted August 19th 2018
"And the award goes to the most well-rounded person!" Said no one, ever. Achieving modestly in many areas may be what our midd...

The Beauty of Forest Fires
Posted August 12th 2018
The devastating fires in California remind us of our environment's fragility and how little we can sometimes do to curtail the ...

How PepsiCo is Reinventing a Category...
Posted August 5th 2018
Innovation is the hottest business buzzword, evoking images of bold tech startups taking dangerous risks to upend the sleeping ...

Why the Term "Entrepreneur" Should be...
Posted July 29th 2018
Having built five startups from scratch and invested in or advised around 100 others, you could say I'm in the business of "ent...

Lick the Screen
Posted July 22nd 2018
Steve Jobs famously said that he made the icons on the iPhone so beautiful, customers would want to "lick the screen." By eleva...