Denise Lee Yohn

Featured Keynote Programs

The new world of work requires leaders to lead differently.  Emotional intelligence, people development and engagement, and the ability to align short-term changes with long-term goals are the new leadership competencies you need now.   Denise Lee Yohn shows how to navigate the way work and business has changed and lead your organization to greatness.    

Drawing upon her work with business leaders around the world through financial crises and major disruptions, Denise Lee Yohn has cracked the code on leadership and will teach you:

• The roadmap for aligning and motivating your workforce and addressing employees’ and customers’ elevated expectations

• How to develop organizational resilience and agility by operationalizing your purpose and core values

• How to inspire confidence and instill clarity so employees are productive now and prepared for what’s next

New market conditions require your brand to be more authentic, powerful, and valuable than ever before.  Bestselling author of What Great Brands Do Denise Lee Yohn shows how great brands inspire trust, establish competitive advantage, and lead their field.  Drawing from case studies, analyses, and interviews with business leaders from the world’s leading brands, Denise will show you:   

• The seven actions that successful brands consistently implement to achieve brand leadership

• How to cultivate sustained customer and employee engagement and loyalty

• The proven tools and templates for positioning your brand and delivering superior customer experiences

Employee experience has been disrupted and a new work reality is emerging. You must rethink your approach to organizational culture and employee engagement, now that employees are dispersed, divided, distracted, and demanding authentic diversity and inclusion. Denise Lee Yohn, author of FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies, shows how to ensure your workforce is engaged and productive today and ready for tomorrow.

You will learn:   

• How to design employee experiences that address today’s challenges and anticipate the future of work

• The tools to engage employees with empathy and motivate them with meaning

• How to transform your culture into a force for growth and thriving, and avoid common culture-building mistakes

It’s true! You don’t have to be big to be great. Even if you’re an entrepreneur who’s short on time and money, you can build a brand that stands out and has a big impact. Denise shows you what you need to beat the big guys at their own game. She reveals the Minimum Viable Brand (MVB) framework and how to lay the foundation for getting traction in a crowded, cluttered marketplace. Learn the 6 “What’s” that every start-up and small business must answer — and how the most successful entrepreneurs have built powerful, profitable brands.

If you’re worried about how the role of sales and selling is changing, you need to know what the best salespeople do to succeed in this new business environment. Denise shows you that great salespeople do what great brands do. She explains how to innovate — not imitate, how to create extraordinary experiences that embody your brand, and how to cultivate strong, emotional connections with customers. You’ll be inspired to engage with clients in new ways that cut out competitors and create long-term business success. Learn why and how the most effective salespeople operate as brand evangelists — and how you can too to win the new sales game.

How do some companies break through the clutter; compete with bigger, better-resourced competitors; and manage to grow and thrive when so many others fail? They earn customer love and loyalty through extraordinary experiences. Denise gives you the complete blueprint for creatively designing and consistently delivering customer experiences that win over customers for life. Learn how to get the edge that everyone else wants and excel at customer experience.

Customer experience is the new competitive battlefield where customer loyalty is won or lost. And among employees, the war for talent is intensifying. How do you win on both fronts? Denise shows you how to align and integrate your employee and customer experiences—and unleash their combined power to fuel your growth. Learn how to design and deliver employee experiences that fully engage your people and translate into customer experience excellence. Denise lays out the complete game plan you need to win the hearts and minds of customers and employees.

Forget everything you think you know about workplace culture! You don’t need perks and parties. You need engaged employees who produce the right results and help you build a great brand. Denise shows you how to infuse your culture with your core brand values and align your people with your unique brand identity, so you produce a healthy organization and a valuable brand. Based on her new book, FUSION, Denise shares the secrets behind the world’s greatest organizations and lays out the leadership playbook for achieving the brand-culture fusion you need to power your performance and future-proof your business.

Take your core values from words on a page to the driving force of your organization with an outcomes-oriented working session led by Denise. Participants engage in powerful exercises and facilitated discussions that enable them to identify the attitudes and actions they need to adopt to live out your core values on a daily basis. They develop a shared understanding of what the values mean, why they’re important, and how to work together to interpret and deliver on them. Ignite the power of your core values to focus, align, and empower your organization.

A clear, definitive competitive brand positioning is essential to brand building.  It defines who you are selling to, what your business scope is, and what you do to create value for your customers.  It provides strategic guidance on product development, pricing, messaging, and more. In this hands-on workshop, Denise shows you how to craft a competitive brand positioning, including:

• the most effective way to identify and define your target segment(s)
• how to determine an appropriate competitive frame of reference
• three strategies to establish meaningful and lasting differentiation
• the sources that achieve brand credibility among today’s savvy customers