Dale Moss
Former Worldwide Director British Airways
Featured Topics
Fee Range
$15,000
Dale Moss
Featured Keynote Programs
Loving the Edge
The Heart of Corporate Culture
During his time at British Airways, Dalw as a part of mergers, acquisitions, alliances, government regulation and it's version of de-regulation. He was there and helped see the company through strikes, slowdowns, accidents, wars, terrorism and the effects of the 9/11 tragedy.
Dale led a team of 12,000 people. His functional responsibilities included worldwide airline operation over 72 countries, specifically including: marketing, advertising, field sales, telephone sales, online sales, distribution, pricing, customer relations, training, scheduling, cargo and airport customer service. He held worldwide revenue responsibility for over $10B with a cost budget of over $3B. And he did this as an American living in the UK.
Having gone through all those things, you gain a broad and sobering perspective. Leadership may inherit a whole host of issues, acts of god, etc. How then do you reach your goals? What's the most important thing to concentrate on? For many companies, the answer is PEOPLE. But in a cynical world, in a crazy business, how to you build a CORPORATE CULTURE that will follow its leadership right to that EDGE? How do you create a CULTURE where the PEOPLE in your company are accountable and responsible, interested in the growth of the organization? How do you find out who are the PEOPLE who will take the initiative, take the risks without the fear? Dale created that organization at one point in the US--an organization that was driven, loyal and widely profitable. Let Dale tell your audience the story of this organization and how they surpassed every goal they were given...It's an amazing tale!