What if Uber and Walmart had a Baby?

Vince Poscente
October 28, 2015

Vince Poscente

BIG GOALS in Short Order / A unique value proposition designed to fit challenges faced today.

"What if Uber and Walmart had a baby?"

Now that's a subject line that would entice you to read an email (see below for the answer).

But what if your subject line reads like this:

"Follow up to our conversation"

eeechhh, blahhh, grrrrgh, bleeeesch.

What does it take to write a good subject line? Simple. Your noggin.


By putting some of your creative brain-power into your subject lines, you will have more impact and influence. Here are 5 Must Do's for Email Subject Lines:

1st. STOP putting Features before Benefits. If you send a regular/weekly email - stop making the first few words the feature "Weekly Report," for example. Start with the benefit:

  • ie. 3 Mistakes New Moms Make (then insert the feature): Weekly Report.
  • If you are sending a 'one-off' email. The same rule applies. Put a benefit into the subject line.
  • Instead of "Next meeting," consider putting, "You're going to love our next meeting." 

2nd. START with a Domino. You want the subject line to domino into the next domino (being the body of the email).

  • The first line of the body should 'domino' into the next line. And so on. 

3rd SUMMARIZE your Message (when possible). If you're emailing to set up a meeting, then put the summary in the subject line.

  • "Leaders meet 10.01.16 @ 3 pm Boardroom" is more efficient and effective than...
  • "meeting conversation"
  • Be a hero and save your recipients time.

4th CHANGE the Forwarded Subject Lines. You can be the light in the dark abyss of the emails. Use discretion for work flow purposes, of course. BUT, the fearless subject-line-changer is to be revered.  

  • "Meeting is 01.25.16 @ 9 am Starbucks on Alpha" = good.
  • "Fwd. Fwd. idea" = bad.

5th HAVE FUN with your Subject Line. Inspiration can come from:

  • A play on words. eg. Announcement in our Bored Room.  
  • A counter intuitive statement. eg. If at first you don't fail...
  • A exaggerated benefit eg. Even Martians like our product launch

What does the subject line of this 70 Second eBrief mean in this email?

What if Uber and Walmart had a baby? Put it this way:

Uber is, "We're there when your friends aren't"  

+

Walmart is, "People-Watch while you Save money. Live better."

For you, this is what our weekly, motivational 70 second eBrief is meant to be:

  • Save money (and time).
  • Live better (feel better, have more fun, think better).
  • Be a friend to get you where you want to go. (People watching optional)

Source: Vince Poscente 

Vince Poscente

Want Vince Poscente for your next event?

Find out more information, including fees and availability.
Find Out More
Keep Reading
Make Your Message STICK - Vince Poscente
Vince Poscente
Vince Poscente
October 23, 2019
Let's talk about making your messaging stick, whether it's in front of a room full of people or ...
What if Tesla and Netflix had a Baby?- Vince Poscente
Vince Poscente
Vince Poscente
August 28, 2019
"What if Tesla and Netflix had a baby?" Now that's a subject line that would entice ...
Top 5 Most Stressful Jobs? Event Planners Make the List
Vince Poscente
Vince Poscente
March 10, 2016
Each of us can readily empathize how serving in the military, police force, ...
Make Your Message STICK - Vince Poscente
Let's talk about making your messaging stick, whether it's in front of a room full of people or one on one. The ol' good cop/bad cop routine is something that works in speeches. Now, you may be imagining a bi-polar speaker, but we're not talking about two different personas. In an effective keynote, the "Good Cop, Bad Cop Presentation Techniq...
Read More
What if Tesla and Netflix had a Baby?- Vince Poscente
"What if Tesla and Netflix had a baby?" Now that's a subject line that would entice you to read an email (see below for the answer). But what if your subject line reads like this: "Follow up to our conversation" Eeeegads. You have blown your chance to make a great impression in your email. What do you need to write a ...
Read More
Top 5 Most Stressful Jobs? Event Planners Make the List
Each of us can readily empathize how serving in the military, police force, fighting fires or flying a plane can be stressful, but you don't truly know how stressful planning an event can be until you've walked a mile of convention center corridors in their shoes. How hard could it be? Fourteen years ago, the echoes of the stress organizing...
Read More
Is Technology Messing with Your Integrity?
Are you having to endure an increase in canceledphone calls, lunch meetings and appointments? Is society's level of integrity (keeping one's word) devolving into aquagmireof "Something came up and it's more important than you," or is there amechanismtriggering an unsettling trend of cancellations and rescheduling? It is happening multiple times...
Read More
What if Uber and Walmart had a Baby?
"What if Uber and Walmart had a baby?" Now that's a subject line that would entice you to read an email (see below for the answer). But what if your subject line reads like this: "Follow up to our conversation" eeechhh, blahhh, grrrrgh, bleeeesch. What does it take to write a good subject line? Simple. Your noggin. By putting some of you...
Read More
First - Have the Last Laugh
The art of reinvention is NOT about starting with a market need. The path to reinvention starts with what YOUneed. More specifically, that 'juice' that gives you energy - is what the market is looking for. Think back to the television phenomenon,Seinfeld. With loyal viewers and a record setting finale, "What are you going to do to top this?" wa...
Read More
From Self Doubt to Greatness - Fast
No matter how much we invest in ourselves, we always have some measure of self-doubt. How does one say goodbye to the negative voice sitting on our right shoulder? Well, we couldn't think of anyone better to guide us, than Vince Poscente, the internationally acclaimed keynote speaker, founder of The Goal Acceleration Institute, a...
Read More
Story Time is Sticks
Want something? A sale? Somebody's help?You may beleading with the wrong strategies and tactics.Fine tuning objection handling techniques. Product comparative analysis. Ensuring your SEO target words are driving inbound leads. A clever way to argue your point.Sure, all that's important but masterful stories are critical as an upfront approach. T...
Read More
The Painful Back Checking Advantage
A recent Wall Street Journal article affirms,Parents, let it happen instead of coaching your kids from the stands. Yeah. Makes sense. But, don't be so sure with my Senior Citizen mom. Press the point and she'd probably mutter, "Well get off the ice if you're not going to hustle." Back-checking in hockey is a term primarily for forwards chasing ...
Read More
The Grapes of Resistance
The trail held treasures for those willing to stop and look. Yet, the most delicious fruit was within reach - but untouched. Most were willing to comfortably pick low-hanging fruit. The best berries required stretching through some prickly branches. Human nature revealed itself in Mother Nature. When there is some form of resistance, our natural...
Read More