First - Have the Last Laugh

Vince Poscente

Vince Poscente

BIG GOALS in Short Order / A unique value proposition designed to fit challenges faced today.

The art of reinvention is NOT about starting with a market need. The path to reinvention starts with what YOU need. More specifically, that 'juice' that gives you energy - is what the market is looking for.

Think back to the television phenomenon, Seinfeld. With loyal viewers and a record setting finale, "What are you going to do to top this?" was Jerry Seinfeld's oft heard question. Immediately he knew he could not possibly supersede the success of his show. He felt lost. How do you reinvent when you have reached extraordinary heights?

Jerry Seinfeld instinctively knew to follow his passion, not to follow the whims of a fickle market. The Jim Rohn belief, "You will suffer one of two pains - the pain of discipline or the pain of regret," was not lost on Seinfeld. He eats no meat, meditates twice a day and exercises religiously. In a recent CBS Sunday Morning interview he described his reinvention as going back to what he loved, "Making people laugh." It didn't have to be a new sitcom. All he asked of himself was to explore what gave him energy, the world of making people laugh.

It's revealing to see what drives Jerry Seinfeld in his 2002 documentary, Comedian. He searched for the answer to one question, "Where does comedy come from?" If there is one quality the finest comedians have in common, it's fearlessness. Seinfeld fearlessly chased this question coming up with an entirely new stand-up routine while crossing paths with comic colleagues. The gravity of this undertaking is underscored in Raymond Barone's reaction when he finds out Seinfeld isn't using any old (read "dependably safe") material. 

In 2007 he co-writes and lends his chops to the Dreamworks production of, The Bee Movie. Again, he explores 'what makes people laugh?' 

Most recently, the 61 year old comic, while relentlessly delivering stand-up routines at set dates around the US and surprise visits to comedy clubs in New York, he dove into a concept his wife came up with: an American version of the BBC hit, Top Gear. At this point you would think it was a layup for a mega-celebrity on the threshold of being a billionaire. Not so.


His idea, Comedians in Cars Getting Coffee was a tough sell. "The hard part was finding anyone who wanted to do it.... They didn't get it." Seinfeld could not convince any Internet powerhouse to host it. The concept? A show where comedians talk about comedy. He pitched every Internet outlet he could. None wanted it. "I thought, 'What kind of track record do you have to have?'"

Over 100 million views and six seasons later, Sony's website, Crackle, is having the last laugh. 

To each of us, the lesson is clear. Reinvention is not about starting with a kitschy angle. It is not about pointing towards a hidden need in the market (like becoming the next Uber or The pursuit that should be in your cross hairs is what feeds every cell of your body.

Who you are. NOT what you do. 'Your being' must lead 'your doing.'

Start there and you'll also have the last laugh. 

Source: Vince Poscente

Top 5 Most Stressful Jobs? Event Planners Make the List
Each of us can readily empathize how serving in the military, police force, fighting fires or flying a plane can be stressful, but you don't truly know how stressful planning an event can be until you've walked a mile of convention center corridors in their shoes. How hard could it be? Fourteen years ago, the echoes of the stress organizing...
Read More
Is Technology Messing with Your Integrity?
Are you having to endure an increase in canceledphone calls, lunch meetings and appointments? Is society's level of integrity (keeping one's word) devolving into aquagmireof "Something came up and it's more important than you," or is there amechanismtriggering an unsettling trend of cancellations and rescheduling? It is happening multiple times...
Read More
What if Uber and Walmart had a Baby?
"What if Uber and Walmart had a baby?" Now that's a subject line that would entice you to read an email (see below for the answer). But what if your subject line reads like this: "Follow up to our conversation" eeechhh, blahhh, grrrrgh, bleeeesch. What does it take to write a good subject line? Simple. Your noggin. By putting some of you...
Read More
First - Have the Last Laugh
The art of reinvention is NOT about starting with a market need. The path to reinvention starts with what YOUneed. More specifically, that 'juice' that gives you energy - is what the market is looking for. Think back to the television phenomenon,Seinfeld. With loyal viewers and a record setting finale, "What are you going to do to top this?" wa...
Read More
From Self Doubt to Greatness - Fast
No matter how much we invest in ourselves, we always have some measure of self-doubt. How does one say goodbye to the negative voice sitting on our right shoulder? Well, we couldn't think of anyone better to guide us, than Vince Poscente, the internationally acclaimed keynote speaker, founder of The Goal Acceleration Institute, a...
Read More
Story Time is Sticks
Want something? A sale? Somebody's help?You may beleading with the wrong strategies and tactics.Fine tuning objection handling techniques. Product comparative analysis. Ensuring your SEO target words are driving inbound leads. A clever way to argue your point.Sure, all that's important but masterful stories are critical as an upfront approach. T...
Read More
The Painful Back Checking Advantage
A recent Wall Street Journal article affirms,Parents, let it happen instead of coaching your kids from the stands. Yeah. Makes sense. But, don't be so sure with my Senior Citizen mom. Press the point and she'd probably mutter, "Well get off the ice if you're not going to hustle." Back-checking in hockey is a term primarily for forwards chasing ...
Read More
The Grapes of Resistance
The trail held treasures for those willing to stop and look. Yet, the most delicious fruit was within reach - but untouched. Most were willing to comfortably pick low-hanging fruit. The best berries required stretching through some prickly branches. Human nature revealed itself in Mother Nature. When there is some form of resistance, our natural...
Read More
Find Your Buzz Today
You would think at least one of us had life figured out with some form of stability, predictability or certainty. Look to your left. Max wants to make it big in the unstable music business. On your right, Alex has set her sights on the unpredictable entertainment industry. Isabella is determined to dance her way into the uncertain ballet world. ...
Read More
Words of Wisdom from a 10-Year-Old Cowboy
The following was originally posted on Vince Poscente's blog "Full Speed Ahead" A crowd favorite at the rodeo is the Mutton Bustin competition. Sandwiched between Bareback Bronc Riding and Bull Riding, Mutton Bustin has a little tyke hang on for dear life while a jittery sheep launches out of a chute. Joining the Mullen family at the Strathmore...
Read More