The Painful Back Checking Advantage

Vince Poscente
September 09, 2015

Vince Poscente

BIG GOALS in Short Order / A unique value proposition designed to fit challenges faced today.

A recent Wall Street Journal article affirms, Parents, let it happen instead of coaching your kids from the stands. Yeah. Makes sense. But, don’t be so sure with my Senior Citizen mom. Press the point and she’d probably mutter, "Well get off the ice if you’re not going to hustle."

Back-checking in hockey is a term primarily for forwards chasing down opponents on their offensive rush. Much like Horse-to-Barn, players find extra energy with the puck, while the opposition’s net is the barn. Your legs pump harder. Motivation increases. But without the puck, fear of being scored on increases while the muscles don’t get any motivational message.

It’s a paradoxical phenomenon. Salespeople agree... “The fear of loss is a greater motivator than the opportunity to gain.” Example? Black Friday shoppers line up at midnight to ensure they don’t miss out on a limited inventory's great deal. Put a sign out that says, "Sale" and you may get a few curious shoppers. Meh… Put a sign that says “Sale. Today Only” and interest spikes. Giddy up.

Flip the scenario for hockey forwards. The second you sense a chance to score a goal, adrenaline spikes. (The opportunity to gain.) But, the second you lose the puck to the opposing team, it’s a collective, “Oh crap. Now I have to chase a smelly guy around the ice to prevent him from scoring.” (The fear of loss.) 

vincep


This is where Mom’s voice kicks in. Each winter, Mom bugs-out of Edmonton to warmer Dallas climes.  God knows she has seen enough youth-hockey games in the sixties and seventies. But, she gets a kick out of coming to her 53-year-old son’s hockey contests. Trust me on this one, being a back-checking forward in your 50’s is NOT enticing. But, the sound of her familiar voice yelling out, “Hustle back Vince. Hustle!” is enough to reach down and get after the play. Amazingly, back-check hard enough and you’ll catch your opponents off guard a little – sometimes, a lot. Case in point: Playing hockey in Australia.

Thirty plus years ago, a chance to play a few weeks of hockey popped up in Sydney. Within seconds of starting the first game, it became clear both teams had an unwritten rule. “Mate, if you’re good enough to take the puck away from us, then you can skate down ice and take on our defensemen and goalie. I’ll get there in a tick.”

Cue Mom’s voice (despite being 8,258 miles away), “Hustle Vince. Hustle!” All neglected to point out their unwritten rule. I’d skate back, lift the stick of the unsuspecting offensive rusher and take the puck. Eleven players, teammates and opponents alike, seemed shocked to suddenly flip directions. We won every match during that stretch of games.

Finding an advantage in the business of life starts with what the competition is not willing to do.

Who’s cheering you to back-check?

Thanks Mom!


Source: Vince Poscente

Vince Poscente

Want Vince Poscente for your next event?

Find out more information, including fees and availability.
Find Out More
Keep Reading
What if Tesla and Netflix had a Baby?- Vince Poscente
Vince Poscente
Vince Poscente
August 28, 2019
"What if Tesla and Netflix had a baby?" Now that's a subject line that would entice ...
Top 5 Most Stressful Jobs? Event Planners Make the List
Vince Poscente
Vince Poscente
March 10, 2016
Each of us can readily empathize how serving in the military, police force, ...
Is Technology Messing with Your Integrity?
Vince Poscente
Vince Poscente
November 04, 2015
Are you having to endure an increase in canceledphone calls, lunch meetings and appointments? ...
What if Tesla and Netflix had a Baby?- Vince Poscente
"What if Tesla and Netflix had a baby?" Now that's a subject line that would entice you to read an email (see below for the answer). But what if your subject line reads like this: "Follow up to our conversation" Eeeegads. You have blown your chance to make a great impression in your email. What do you need to write a ...
Read More
Top 5 Most Stressful Jobs? Event Planners Make the List
Each of us can readily empathize how serving in the military, police force, fighting fires or flying a plane can be stressful, but you don't truly know how stressful planning an event can be until you've walked a mile of convention center corridors in their shoes. How hard could it be? Fourteen years ago, the echoes of the stress organizing...
Read More
Is Technology Messing with Your Integrity?
Are you having to endure an increase in canceledphone calls, lunch meetings and appointments? Is society's level of integrity (keeping one's word) devolving into aquagmireof "Something came up and it's more important than you," or is there amechanismtriggering an unsettling trend of cancellations and rescheduling? It is happening multiple times...
Read More
What if Uber and Walmart had a Baby?
"What if Uber and Walmart had a baby?" Now that's a subject line that would entice you to read an email (see below for the answer). But what if your subject line reads like this: "Follow up to our conversation" eeechhh, blahhh, grrrrgh, bleeeesch. What does it take to write a good subject line? Simple. Your noggin. By putting some of you...
Read More
First - Have the Last Laugh
The art of reinvention is NOT about starting with a market need. The path to reinvention starts with what YOUneed. More specifically, that 'juice' that gives you energy - is what the market is looking for. Think back to the television phenomenon,Seinfeld. With loyal viewers and a record setting finale, "What are you going to do to top this?" wa...
Read More
From Self Doubt to Greatness - Fast
No matter how much we invest in ourselves, we always have some measure of self-doubt. How does one say goodbye to the negative voice sitting on our right shoulder? Well, we couldn't think of anyone better to guide us, than Vince Poscente, the internationally acclaimed keynote speaker, founder of The Goal Acceleration Institute, a...
Read More
Story Time is Sticks
Want something? A sale? Somebody's help?You may beleading with the wrong strategies and tactics.Fine tuning objection handling techniques. Product comparative analysis. Ensuring your SEO target words are driving inbound leads. A clever way to argue your point.Sure, all that's important but masterful stories are critical as an upfront approach. T...
Read More
The Painful Back Checking Advantage
A recent Wall Street Journal article affirms,Parents, let it happen instead of coaching your kids from the stands. Yeah. Makes sense. But, don't be so sure with my Senior Citizen mom. Press the point and she'd probably mutter, "Well get off the ice if you're not going to hustle." Back-checking in hockey is a term primarily for forwards chasing ...
Read More
The Grapes of Resistance
The trail held treasures for those willing to stop and look. Yet, the most delicious fruit was within reach - but untouched. Most were willing to comfortably pick low-hanging fruit. The best berries required stretching through some prickly branches. Human nature revealed itself in Mother Nature. When there is some form of resistance, our natural...
Read More
Find Your Buzz Today
You would think at least one of us had life figured out with some form of stability, predictability or certainty. Look to your left. Max wants to make it big in the unstable music business. On your right, Alex has set her sights on the unpredictable entertainment industry. Isabella is determined to dance her way into the uncertain ballet world. ...
Read More