Steven Cook
Former CMO Samsung North America, former VP WW Strategic Planning Coca Cola
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Fee Range
Steven Cook
Featured Video
Current: Insights Marketing Day
Time 40:12
Steven Cook
Featured Keynote Programs
Omni Channel & E- Commerce
- What are the latest trends with the evolution of the omni-channel & e-commerce? Future forecast.
- Who are the brands that are getting this right & those who are not? Why? Story examples to
demonstrate.
- What are best practices for omni-channel & e-com? Story examples to demonstrate.
- The importance of ‘Customer Experience’ in an omni-channel world.
- How will new consumer enabling tech like the Internet of Things, Artificial Intelligence, Virtual
Reality, Augmented Reality & Virtual Assistants impact omni-channel & e-com marketing?
- Top 10 things your company can start tomorrow to improve your omni-channel & e-com marketing.
Rethinking the CMO to Deliver Increased Value
Market dynamics, digital and social media, technology and other factors have been radically transforming the expectations and organizational needs from the CMO and the Marketing function at an accelerating pace. From the C-suite to the customer, the ‘value’ that needs to be delivered to commercially accelerate growth is changing like never before.
Steven will discuss why the CMO and Marketing function roles need to evolve to a higher value 21st Century purpose: CGAR5: Commercial Growth Accelerator with 5 high value focus areas
Relationships: Building high-trust relationships between the company/brands and customers, enterprise functions and stakeholders…turning them all into advocates and affiliates.
Reputation: Building an authentic, trusted reputation for company/brand, and ensuring that all messaging consistently reinforces this across all online and offline touch points.
Relevant re-imagining: To stay relevant in a fast-paced environment with evolving expectations, leading and enabling the re-imaging of what the company/brand can be.
Revenues & results: Identifying, developing, measuring and being accountable for delivering revenues and other key company/brand metrics.
Real-time: Building CGAR5 capabilities and a Team that can lead all of the above areas collaboratively across the C-suite and enterprise partners, and interact with customers, at the speed of business today...in real-time.