Steve Faktor | Author, ECONOVATION, Founder IDEAFAKTORY, Digital Commerce Expert

Steve Faktor

Author, ECONOVATION, Founder IDEAFAKTORY, Digital Commerce Expert

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Steve Faktor
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ECONOVATION
5 OPPORTUNITIES FOR THE NEXT DECADE

In the past 30 years, the economy has ignited and ex-nguished more opportuni-es than any other force, with the possible excep-on of Oprah. In that -me, China and India fed our zombie-­‐like appe-te for iPhones, Prada, and Snuggies. As they liAed millions out of poverty, their biggest customer, the U.S., found itself in debt, undereducated, and covered with recrea-onal taYoos. Will the U.S. avoid the fate of Greece or some D-­‐List celebrity? Can our legendary ingenuity save the American economy and your business?

Steve Faktor, author of Econova.on, will challenge conven-onal thinking on what the next decade will look like as the U.S. transi-ons from consumerism to "producerism."
This session will:
• Predict the next ten years of the US economy and challenges for future growth
• Define five emerging growth areas and how they will evolve • Choose who is best posi-oned to win and why
• Prepare your business to capitalize

WHAT THE CROWD WILL DO NEXT
HOW SOCIAL CURRENCIES WILL RE-SHAPE THE ECONOMICS OF WORK

In life, as in economics, incen-ves change behaviors -­‐ some-mes uninten-onally. We rarely think about the amusing array of carrots and s-cks in our lives. S-ll, as consumers, ci-zens, and business leaders, we are surrounded by them and resistance is fu-le. With the emergence of mobile and social media, it's amazing how much some will do for virtually no reward. Corporate, consumer, and worker psychology is in the middle of a massive recalibra-on as lives shiA from Metropolis to The Matrix. That psychology can be quan-fied and harnessed.

This session will:
• Explore lessons from the economic successes and misfires in the rise of social
• Predict the future of where this technology will go next and how it will impact consumers, employees, businesses and the cash economy
• Empower businesses and individuals to find crea-ve ways to capitalize on the rise of social currencies to drive customer engagement, career success – and even how to invest

THE 4C’S OF INNOVATION
HOW TO TRANSFORM YOUR BUSINESS FOR GROWTH

Many of the things white collar companies “produce” are odorless, unquilted, and definitely not delicious. These are beYer known as “Services”. In fact, service, brand and experience have become more important than any physical product. It’s what makes one phone a cheap commodity and another, godlike.

In a saturated, fragmented market where everyone is shou-ng, what will make you heard? Does everyone in your company fear irrelevance? Are they prepared to confront this risk with courage and crea-vity? Or will they inch forward with uncertainty? That choice is already made by you company’s DNA. Even when innova-on is not second-­‐nature, it can and must harnessed, but it needs structure – and a plan.

This session, based on Steve Faktor’s 4C’s of Innova-onTM will:
• Define innova-on in unconven-onal terms and debunk common
myths and clichés
• Deconstruct the four elements most cri-cal to sustained, consistent innova-on – Context, Crea-vity, Culture and Capabili-es.
• Exemplify how American Express and other leaders apply the 4C’s of Innova-onTM to create sustained innova-on
• Force an honest dialogue of how your organiza-on can innovate in ways that stay true to your company’s DNA

RISE OF THE DOER
EMPOWERING THE NEXT GENERATION OF “MAKERPRENEURS”

In many ways, the latest wave of digital entrepreneurs takes the easy path. It’s easy to start a web site. It’s easy to make an app. It’s easy to do anything that doesn’t require big capital investment, physical infrastructure, or a fleet of trucks driven by beefy, middle-­‐aged men named Al or Tony. Things like Angry Birds, coupon sites, and social networks look like the pets of America’s great inven-ons from the past – flight, electricity, assembly lines, cars, the internet, Ike and Tina Turner.

A stunning surplus of VC cash and leisure -me has fed a feeble form of innova-on. It’s not that the entrepreneurs themselves aren’t smart or impressive. Not much has been demanded of them. That’s about to change. This session is all about helping entrepreneurs, students, and parents learn how to capitalize on the coming shift.

This session will:
• Predict where the market is going and where opportuni-es will be • Deconstruct new ways to think about preparing for it
• Prepare aYendees to capture opportuni-es related to their passions and make them into real businesses – from educa-on to finances to technology to crowdsourcing to partnership
• Inspiring gehng sa-sfac-on from work, including the physical, sensory kind

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