When I coach people I ask them about their uniqueness.
Everybody says I'm good at what I do. I take care of my customers, I care and want to make sure the other guys don't give them a bad product or take them to the cleaners.
AND GUESS WHAT?
Everyone of us feels that way but that is not what uniqueness is about.
Most of them are as good as you.
So spend more time telling them your story of how you got here; Why your purpose in life aligns with their hopes and dreams that could help them fulfill THEIR vision.