Inward or Outward?

Steve Beecham

Steve Beecham

Author of “Bass-­‐Ackward Business” -“The Power of Helping without Hustling”.

What happens when we focus too much on ourselves?

We have a “Inny” attitude


What happens when we focus on others?

Then we have an “Outie”.


Companies get bogged down with a lot of Innies. They only worry about their position and mobility inside the company. They want to destroy the people who might get their promotion. They are only interested in the customers that make them look good.

When you get the folks in the office to become outies, they start helping each other and they do the right thing for the customer. When this happens, others inside the company see you as a leader and start following you and promoting you. Your customers spend more and refer you to their friends.

Find a way to help your Inny friends become outies! Everybody else in the company will love you for it!

Poverty to Prosperity
We all have Poverty in our DNA. Somewhere down the line, someone was poor, yet broke through the clutter to move their family forward. Sometimes, maybe generations later, some of us sink back into a poverty mindset and lifestyle. Have you recently sunk back into a poverty mindset? You can get out of a low income/low esteem situation by doing s...
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Who Are Your Top 100?
Who are the Top 100 people in your COMMUNITY that you should meet that could change your LIFE? They don't have to be people that you can make money off of! Just getting out there and meeting others and letting them know you are open for business is the start of getting more referrals and contacts. Remember that you are meeting them because you a...
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Are You Good At What You Do?
When I coach people I ask them about their uniqueness. Everybody says I'm good at what I do. I take care of my customers, I care and want to make sure the other guys don't give them a bad product or take them to the cleaners. AND GUESS WHAT? Everyone of us feels that way but that is not what uniqueness is about. Most of them are as good as you. ...
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Go Out On A Limb
Go out on a limb in your business. Don't be the tree. Everybody else is the tree. Be different. Do something the others don't. Research the needs of your customer – their wants and desires and “water” their tree. Then give it to them better than anyone else. Go out on that limb!
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What's Your Dream?
On Monday, we celebrated an American Icon, Martin Luther King Jr. He is known for his famous “I Have A Dream” speech which is attached below. I challenge you to watch that video and hear his words. He spoke of his goals for the future and had a plan to achieve them! After you’ve watched the video, I want you to think about this… What is your dre...
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It's Hard to Keep Up with Millennials!
Gary Vaynerchuk (@garyvee) says when we were kids, advertising was pretty much all TV and radio. Companies would run an ad and run it several times a day for several weeks and then slowly taper it off. But now 50% of those eyeballs are on social media sites like Facebook and Instagram, etc, but nobody is running several ads a day like they used...
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Let Me Help You!
People are always asking me for my ‘tips and tricks’ on how I have kept my business growing for over 20 years. My answer to them is simple…. LET ME COME TEACH YOU HOW! I host workshops, coaching sessions (one-on-one or group), and speak at company events as their keynote speaker. I enjoy helping others learn how to build their referral business,...
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Post-Holiday Syndrome
After being with family through most of this holiday season, most of us are on a “high” from family time. As the holidays are coming to a close, I believe you can keep up that spirit ALL YEAR! Watch below for more…
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How Can You Build Better Personal and Professional Relationships?
In my book, “Bass-Ackward Business”, I wrote a lot about how to form and cultivate relationships in all aspects of life. In today’s new series, Sitting with Beech, I go more in depth on how to take a step forward in creating a more meaningful relationship. I hope everyone has a great holiday season! *Don’t forget to like and share my Facebook pa...
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Gaining Confidence
There are two main ways to gain confidence. Yesterday, I talked about how to FLIP adversity into gaining confidence- below is the attached video. TODAY, I will be posting part two on my Facebook page @beechwalks and my Instagram @stevebeecham ! How To Build Confidence: Part 1 Have you ever had a situation where you turned hurtful words and ac...
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