“The SPEED of Trust is red-hot relevant.” William G. Parrett, CEO, Deloitte Touche Tohmatsu “Covey convincingly validates our experience at Dell—that trust has a bottom-line impact on results and that when trust goes up, speed goes up while costs come down. This principle applies not only in our professional relationships with customers, business partners, and team members but also in our personal relationships.” Kevin Rollins, President & CEO, Dell Inc. “Covey brilliantly focuses on that overlooked bedrock of democratic capitalism -- trust. Like the air we breathe, we too often take this critical intangible for granted. As Covey makes clear, we do so at our ultimate competitive peril.” Steve Forbes, President & CEO, Forbes “Those relationships that will stand the test of time are built upon a foundation of enduring trust. Covey gives us the blueprint for learning how to apply this principle with the important people in our lives.” John Gray, Ph.D., Author of Men Are from Mars, Women Are From Venus “In life and business, relationships are important - but they are empty unless they are established and based upon trust. Trust is the fundamental building block for a brand, and it is the glue for any lasting relationship. It is amazing how Stephen M. R. Covey establishes the essence of what trust is and how it can be established and kept. What a service to the business world and society as a whole!!” Horst H. Schulze, President & CEO, The West Paces Hotel Group (former founding President & COO, The Ritz-Carlton Hotel Company) “Stephen M. R. Covey has done it! He has articulately zeroed in on the leadership challenge of the new millennium -- the ability to cultivate and leverage trust.” Douglas R. Conant, President & CEO, Campbell Soup Company