Scott is a treasure trove of insight and important information about America's desires, concerns and habits. Scott effectively weaves together the complex psyche of our country in a way that one walks away saying, that explains it. And it does!
Scott Rasmussen has long been recognized as one of the world’s leading public opinion pollsters and top political analysts. He constantly has his finger on the pulse of the nation and his knowledge of history enables him to put the latest issues into a larger context. Scott is the president of RMG Research and founder of the Napolitan Institute.
Innovation has been a hallmark of Scott's career. In 1978 he changed the world of sports with the founding of ESPN, taking advantage of the then new technology of satellite communications. As the internet came to life in the 90’s, Scott launched his first website and became the first pollster to offer data directly to the public rather than through a network reporter. Scott revolutionized the polling industry with automated polling, being described by the Wall Street Journal as a "key player in the contact sport of politics."
Today, Scott’s focus is to bring the true voice of the American people to the forefront of the political discourse. As part of his work for the Napolitan Institute, Scott recently conducted unprecedented research documenting an Elite 1% of the population whose views are wildly out of touch with the American people. This study included the first ever survey of federal government managers, revealing that those who help run the country are much more aligned with the Elite 1% than with voters, and in some cases are even more extreme in their viewpoints.
Scott is a New York Times bestselling author. He lives with his wife in Texas and they have two grown children.
In a world where the pace of change is rapid and relentless, Scott Rasmussen knows that the organizations that thrive are those willing to break the mold and embrace innovation. As a co-founder of ESPN, he recognized the potential of satellite technology to revolutionize sports broadcasting, turning the improbable into reality with 24-hour programming. This early vision not only transformed the media landscape but also exemplifies how foresight can create unparalleled opportunities.
Scott's journey didn't stop there. He was instrumental in bringing polling into the digital age, pioneering automated survey methods that have become industry standards. His current work with Google’s Jigsaw on an AI initiative for America’s 250th anniversary reflects his commitment to leveraging technology for meaningful impact.
While often recognized for his political analysis, Scott’s insights extend far beyond this realm. His presentations are designed to empower organizations and individuals to stay ahead of emerging trends, adapt to new environments, and seize opportunities that others may overlook.
Key Themes:
Visionary Thinking: Understanding the importance of looking beyond conventional wisdom to identify and act on emerging trends.
Calculated Risk-Taking: Encouraging leaders to foster a culture where calculated risks are embraced, promoting creativity and innovation.
Leveraging Technology for Competitive Advantage: Discussing how technological advancements can be harnessed to drive organizational success in modern business environments.
Creating a Forward-Thinking Culture: Strategies for cultivating an environment that not only accepts change but thrives on it, enabling teams to evolve continuously.
When polled 100% of those who've engaed Scott have indicated they would recommend him to a colleague, Scott is not only an astute business strategist but also a captivating speaker. His ability to engage and inspire audiences ensures they leave equipped with practical tools to navigate and lead through the complexities of change.
In this deep-dive keynote, Scott Rasmussen shares the jaw-dropping disconnect between the nation's elite and the rest of America. While most Americans believe there is too little individual freedom in our nation today, only 16% of the elite agree. Stunningly, half of the elite believes there is too much individual freedom.
Scott's research shows how deep the political divide has become while providing a hopeful bridge into a brighter future for America's citizens and communities. Scott will demonstrate how today's authentic leaders, not Washington-centric agencies, power-centered-politicians or university academics will determine the future of freedom, free-markets and self-governance.
Too many great policy ideas fail because advocates are speaking a different language from voters. In a world where only 8% of voters talk politics on a daily basis, the language barrier is enormous. Acronyms like CRT and words like “woke” generate a powerful response in the political bubble but are little known among the general public. Scott outlines a transformational five-step messaging program that begins with listening to voters and ends with the outcome you desire.
Scott is constantly measuring the pulse of the nation on the issues of the day and can tailor a presentation to address the questions and concerns that matter most to your organization. Issue presentations draw upon the latest polling data, underlying policy dynamics, and legislative realities. In addition to insightful analysis, Scott offers messaging guidance to help your organization advance your interests.
A data-driven indictment of how a tiny class of politically active elites hijacked America’s institutions, shattered national trust, and turned citizens against one another—and what the rest of us can do about it.
America feels divided beyond repair. Families stop talking, friends walk on eggshells, politics has become tribal, angry, and hopeless. But what if the story we’ve been told about our national divide is wrong?
In Out of Touch, legendary pollster Scott Rasmussen reveals the real source of America’s crisis: not ordinary voters, not even partisan extremists—but a powerful and insulated Elite One Percent who dominate media, universities, corporations, and government itself. Drawing on unprecedented national surveys, Rasmussen exposes a shocking reality: These elites trust government more than the public, believe Americans have too much freedom, and increasingly doubt whether everyday citizens should even be allowed to vote.
While Americans across party lines still agree on core values—freedom, equality, and self-governance—the ruling political culture has drifted far from those ideals. The result is a nation trapped in manufactured conflict while decisions are quietly centralized in elite hands.
This book doesn’t preach left or right; it follows the data. And what the data reveals should alarm anyone who cares about democracy.
Out of Touch is a wake-up call, a warning, and a roadmap for renewing the American promise before it slips away.