Sally Hogshead is a Hall of Fame speaker, international author, and the world’s leading expert on fascination. Over the past decade, Sally’s research has uncovered surprising trends. In today’s distracted world, people have a 9-second attention span. With only 9 seconds to communicate value, we must use our advantages to immediately break through. Sally teaches how to break through the distraction and competition by creating moments of intense focus.

When you fascinate a customer or employee, you create exciting moments of connection. Your listener is far more likely to remember and value you. In her research, Sally has measured over 100,000 people to identify a scientific approach to personal branding.

A few findings in Sally’s research:
» Your personality uses identifiable patterns of persuasion
» When you fascinate customers, they’re more likely to trust and respect you
» Fascinating brands can charge up to 4x more than commodity brands
» Companies that fascinate employees have higher productivity
» Women will spend more...