Sally Hogshead is a Hall of Fame speaker, international author, and the world’s leading expert on fascination. Over the past decade, Sally’s research has uncovered surprising trends. In today’s distracted world, people have a 9-second attention span. With only 9 seconds to communicate value, we must use our advantages to immediately break through. Sally teaches how to break through the distraction and competition by creating moments of intense focus.
When you fascinate a customer or employee, you create exciting moments of connection. Your listener is far more likely to remember and value you. In her research, Sally has measured over 100,000 people to identify a scientific approach to personal branding.
A few findings in Sally’s research:
» Your personality uses identifiable patterns of persuasion
» When you fascinate customers, they’re more likely to trust and respect you
» Fascinating brands can charge up to 4x more than commodity brands
» Companies that fascinate employees have higher productivity
» Women will spend more...
HOW TO FASCINATE: Harness Attention in 9 Seconds
CAPTIVATE YOUR CUSTOMER: How Fascinating Companies Win the Moment
THE 9-SECOND FASCINATION STATEMENT: How to Introduce Yourself with Value
Outstanding... Sally's insights into how to be fascinating and represent a fascinating product will pay dividends for many months and years to co me. Our sales force walked out excited and with new ideas on how to do their jobs better.
, Wall Street Journal
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