U.S. NEWS AND WORLD REPORT called DR. BOB KRIEGEL one of this country's leading authorities in the field of change and human performance. A New York Times best selling author, Kriegel was a commentator on National Public Radio's Marketplace program, has done two specials for PBS and has been a guest on shows such as Oprah and “The Big Idea” Donny Deutsch.

Bob was an all American swimmer, a pioneer in the field of sports psychology who has coached both Olympic and professional athletes and was a commentator on ESPN. The New York Times said his work “spurred a revolution in performance practices.”

Dr. Kriegel has taught at Stanford’s Executive Management Program and was an advertising executive at Young & Rubicam where he managed Proctor and Gamble and Travelers Insurance Accounts. His books, If it ain’t broke...BREAK IT! and Inner Skiing were international bestsellers, and his book Sacred Cows Make the Best Burgers, made Business Week's bestseller list. His latest book on innovation and out of the box thinking, is How to Succeed In Business Without Working...