- Award-winning marketing innovator
- Former President of Marketing for Diageo
- Oversaw 70 brands in 170+ countries
Rob Malcolm is a speaker and lecturer at University of Pennsylvania's Wharton School of Business. Over the course of his career, he has gained experience through his extensive work with Procter & Gamble and Diageo PLC.
Malcolm got his start with Procter & Gamble, which provided a strong foundation in all disciplines of marketing and nurtured a keen sense of strategic ... VIEW MORE
Building a high performance Marketing Organization
how to build and embed a world class, sustainable marketing capability discipline in your organization
Building Global Brands
Drawing on the successes of Procter and Gamble, Diageo and others – how to build successful global brands, taking into ... View More
The CMO of the Future
In the face of unprecedented change and challenges what do today’s CMO’s need to do to successfully lead their ... View More
Resource Allocation and Marketing ROI
Given all the choices about how to spend marketing dollars and the pressure on delivering ROI, how does the marketer ... View More
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