Rick Barrera is a nationally acclaimed speaker, marketing consultant and author known throughout the Fortune 500 for his extraordinary speaking ability and his unique approach to brand building. His research on the strategies used by breakthrough brands like Hummer, Tivo, and Google will change your thinking about marketing forever. Rick has helped hundreds of companies re-design their systems and implement a holistic approach to serving customers.
It’s an old cliché in business that smart companies UNDER promise and over deliver. But in today’s crowded market, that’s a one way ticket to oblivion! In his bestselling book Overpromise and Overdeliver: Secrets of Unshakable Customer Loyalty (Penguin Putnam - 12/04), Rick shows how an increasing number of cutting edge firms are building breakthrough brands in record time. Rick Barrera offers powerful and easy-to-apply lessons not only for senior managers but also for individuals at any level -- for anyone who wants to create unshakable customer loyalty. Drawing on more than 20 years of in-the-trenches experience, this...
Branding/Customer Loyalty--Overpromise and Overdeliver
Customer Service--Rethinking Customer Service
Sales - Grow Your Revenues Now!
"Rick's presentation exceeded our expectations. The most valuable point he taught the audience was to work on their time and purpose of their meeting on year out and to ensure that the message/theme is presented at each touch point. He did a great job of reinforcing his message throughout the presentation."
Amy Castaldi, Convention Industry Council
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