Rich Horwath

Strategy is the foundation of success in business. Strategy creates the bridge from where you are today to where you want to go. But, very few people know what strategy is and how to effectively use it. As a former chief strategy officer and professor of management, Rich Horwath provides a five-step plan for using the foundational principles of strategy for both business and personal success:

DISCOVER: Uncover your purpose through insight.
DIFFERENTIATE: Identify your unique strengths.
DECIDE: Allocate your resources.
DESIGN: Develop your action plan.
DRIVE: Execute your plan.
Using real-world examples from business, sports, and entertainment, Rich provides audiences with an understanding of what strategy is and how to use it at work and home. The result is the power to get from where you are today to where you want to go–the power to live strategically.

Key Learning’s:

Master the concept of strategy and effectively develop goals, objectives, strategies and tactics for your business, career, and personal life.
Confidently make strategic decisions to most effectively allocate your time, talent and budget at work and at home.
Apply the five-step process to build real-world strategies that achieve your professional and personal goals.
Create a blueprint to guide your business and personal activities.
Practice using strategy tools on your business and personal initiatives.

Three Principles for Sustained Success

The biggest challenge for leading companies that have been successful is not becoming complacent and resting on past success. The key to sustained success is competing on excellence. Excellence is defined as deviation from the norm. Whether your company is a leader or challenger, you must break from the pack in order to continually create new value for customers.

New York Times & Wall Street Journal bestselling author Rich Horwath provides an exciting and effective method for managers to reach new levels of excellence in their business performance. Using real-life examples from some of the leading companies in
the world, Rich gives managers from all functional areas practical tips and tools to make excellence an ingrained habit in their daily activities. By competing on excellence as a primary value, managers can unlock their full potential and create continuous competitive advantage.

Key Learning’s:
1. Understand what it means to bring excellence to your work each day.
2. Utilize the three principles of excellence to move ahead of the competition.
3. Design business and individual strategies based on the excellence principles.
4. Develop an excellence mindset that creates a continual hunger to get better.
5. Create a positive, proactive sense of urgency to drive business success.

From Zero to Strategy in 60 Minutes

Ask ten people for their definition of strategy and you’re likely to get ten different answers. This inconsistent understanding of strategy leads to bad strategy. In fact, 67% of managers surveyed said their organizations were bad at developing strategy. Result: the #1 cause of business failure is bad strategy. If you and your team don’t understand strategy today, you may not have a business tomorrow.

New York Times & Wall Street Journal bestselling author Rich Horwath provides managers with everything they need to know to understand strategy in 60 minutes. Introduced by Chief Executive Magazine as “The world’s foremost expert on strategic thinking,” Rich provides clear and concise definitions for the key business planning terms and helps managers apply them to their business. The result is a common knowledge and understanding of strategy along with the most important tools to develop, communicate and execute strategy.

Key Learning’s:
1. Understand once and for all a clear definition of strategy.
2. Avoid the five myths of strategy that can destroy your business.
3. Make strategic trade-offs to focus your resources and prioritize.
4. Communicate the difference between strategy, tactics, goals, objectives, mission, vision and values.
5. Design a StrategyPrint, or blueprint for your business, using the five phases
of the strategy process.

The Key to Unleashing the Power of Innovation

Consider the most successful products, services and experiences of our time, from the iPhone to Uber to Cirque du Soleil. What do they all have in common? They all began with an insight. A study of more than 5,000 executives showed that the most important innovation trait for managers is the ability to come up with insights. But, the research also showed that only 35 percent of managers believe their strategies are built on insights. Products and services not built on insights become “me-too” commodities wrestling in the dirt for scraps of business.

New York Times & Wall Street Journal bestselling author Rich Horwath provides managers with a framework to fuse strategy and innovation into competitive advantage. Rich helps managers understand and acquire business acumen skills and practical tools to discover the strategic insights that lead to new revenue growth and breakthrough innovation.

Key Learning’s:
1. Understand how insight fuels both strategy and innovation.
2. Discover practical tools to generate new strategic insights.
3. Design an insight network to harness your company’s best ideas.
4. Identify the types of innovation most likely to grow your business.
5. Use strategic innovation techniques to create competitive advantage.

Becoming an Elite Strategic Sales Force

In today’s competitive environment, great sales leaders and experienced sales reps don’t need another basic selling skills seminar or motivational mumbo jumbo. What they need is the ability to quickly diagnose a business situation, develop a differentiated strategy and create new value for customers—that’s what drives business. In fact, research with thousands of sales executives showed that the two most important attributes contributing to sales manager excellence are strategy and innovation.

New York Times & Wall Street Journal bestselling author Rich Horwath provides your sales team with everything they need to know to become an elite strategic sales force. Rich shares a clear and concise strategy framework to help sales leaders and their reps think, act and sell strategically each and every day. The result is greater focus on the right customers, right activities and right metrics that drive increased sales and profits.

Key Learning’s:
1. Understand the difference between goals, objectives, strategy, and tactics.
2. Develop strategies that create competitive advantage at the territory, district, regional and national levels.
3. Create a not-to-do list that eliminates wasted time and budgets.
4. Lead strategy conversations with customers to become a true strategic partner.
5. Prioritize time, activities and customers using two key critiera.