Michael Solomon
Authority on consumer behavior and lifestyle marketing
Michael R. Solomon, Ph.D. is Professor of Marketing and Director of the Center for Consumer Research in the Haub School of Business at Saint Joseph’s University in Philadelphia. He is also Professor of Consumer Behaviour at the University of Manchester, U.K. Prior to joining the St. Joe’s faculty in Fall 2006, he was the Human Sciences Professor of Consumer Behavior at Auburn University. He has... MORE
Fees & Travel
| Keynote | $8,500 |
| Half Day | $12,500 |
| Full Day | $15,000 |
Michael Solomon travels from Philadelphia, Pennsylvania and requires Business class for non-domestic travel.
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"Prof. Solomon ...was able to make us think of new ways to use consumer behavior to frame our own activities....I found his presentation style very engaging. ...He was able to inject humor to maintain our attention yet did not deviate from the basic task at hand that was to educate and provoke thought. I would not hesitate to have Prof. Solomon speak in front of other groups at my company."
David Friedman, V.P. Marketing,
U.S. Cellular
Finding Gold in the New Green Economy
Is there gold in green marketing? We are witnessing a global revolution as the ethic of sustainability seeps into more and more industry sectors. Environmental and economic changes dictate that we... MORE
The Metaverse
Facebook is not a social media strategy. Like Twitter, LinkedIn, Foursquare and other platforms, Facebook is only one tactical solution to a more fundamental strategic issue: How do marketers relate... MORE
Getting Consumers to Consume in Tough Times: How can Marketers Motivate Relucant Buyers?
In a stormy economic climate it’s tempting to slash prices and hope for the best. But, not everyone can be (or should be) a Dollar General brand. When the going gets tough, the tough get more loyal... MORE
The Brave New World of Consumerspace
Evolving trends in technology and lifestyles are fundamentally changing the ways relationships between consumers and companies are formed, maintained -- and dissolved. Many people now feel empowered... MORE
Welcome to the Metaverse: B2C and B2B Applications of Virtual Worlds
From Second Life to World of Warcraft, Habbo Hotel to MTV’s Virtual Pimp My Ride, today millions of consumers live a parallel, digital life in virtual worlds that make up The Metaverse. A virtual world... MORE
Why We Buy
Learn how firms have successfully used modern-day consumer rituals and magical beliefs associated with activities and products from bathing to blue jeans to drive their marketing communications and... MORE
Facebook is NOT a Social Media Strategy! Welcome to the Metaverse
A One Day Executive Program Presented by Michael R. Solomon, Ph.D. Facebook is not a social media strategy. Like Twitter, LinkedIn, Foursquare and other platforms, Facebook is only one tactical solution... MORE
