Michael Soon Lee MBA, CSP
Humorous Cultural Diversity Speaker
Multicultural marketing is not enough to sell to minorities in America. You must adjust your sales presentations meet the unique needs of Hispanics, African Americans, Asians, Middle Easterners and others. MORE
Fees & Travel
| Keynote | $7,500 |
| Half Day | $11,250 |
| Full Day | $15,000 |
Michael Soon Lee MBA, CSP travels from San Francisco, California and requires Coach class for 1
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My team learned a great deal of very specific and useful cultural information from your presentation!
Carol A. Long, Vice President National Sales,
Subway Account Team, Coca-Cola North America
Selling to Multicultural Customers
Once you have attracted new customers to your business through a planned multicultural marketing campaign then what do you do with them? Hispanics, African Americans, Asians and Middle Easterners do... MORE
Black Belt Negotiating®
We Americans tend to be rather poor negotiators compared to people in Mexico, China and the Middle East. We walk into stores and pay whatever is asked. In other countries they would never consider... MORE
Marketing to Multicultural Customers
If you want to reach the nearly $2 trillion multicultural market in the United States you must develop a culturally-sensitive marketing campaign. When minorities are exposed to ads that are not designed... MORE
Multicultural Customer Service
Everyone knows that great customer service brings buyers back over and over saving the company money and time in marketing. However, the definition of what constitutes fabulous customer service is... MORE
Advantages in Diversity
Forty percent of all people entering the workforce today are minorities. For companies who embrace people from diverse cultures they offer the advantage of language skills, negotiating savvy, global... MORE
