Michael Soon Lee MBA, CSP
- Multicultural Marketing Expert
- Humorous Cultural Diversity Speaker
- Author of Cross-Cultural Selling for Dummies
Multicultural marketing is not enough to sell to minorities in America. You must adjust your sales presentations meet the unique needs of Hispanics, African Americans, Asians, Middle Easterners and others.
Michael Soon Lee shows how diversity presents both challenges and huge opportunities for companies that want to hire, recruit and retain multicultural workers and sell to diverse ... VIEW MORE
Selling to Multicultural Customers
Once you have attracted new customers to your business through a planned multicultural marketing campaign then what do ... View More
Black Belt Negotiating®
We Americans tend to be rather poor negotiators compared to people in Mexico, China and the Middle East. We walk into ... View More
Marketing to Multicultural Customers
If you want to reach the nearly $2 trillion multicultural market in the United States you must develop a ... View More
Multicultural Customer Service
Everyone knows that great customer service brings buyers back over and over saving the company money and time in ... View More
- My team learned a great deal of very specific and useful cultural information from your presentation!
- Carol A. Long, Vice President National Sales - Subway Account Team, Coca-Cola North America
- You are an outstanding and accomplished speaker and we were privileged to have you share your experiences, viewpoints, and knowledge while delivering a motivational and strong message.
- Miriam Lopez - Chevron Corporation
- The best speaker in the country on all areas of cultural diversity.
- Diane B. Hardie - Chairperson, California Association of Realtors’ Cultural Diversity Committee