Martha Rogers
Co-Author of "The One to One Future"
Business 2.0 magazine named Martha Rogers, Ph.D. one of the nineteen most important business gurus of the past century. The World Technology Network named her as "an innovator most likely to create visionary ripple effects." Accenture's Institute for Strategic Change ranked her among the Global "Top 100 Business Intellectuals." MORE
Fees & Travel
| Satellite Keynote or Webinar | $15,000 |
| Keynote | $27,500 |
| Workshop | $30,000 |
| Full Day | $50,000 |
Martha Rogers travels from Toledo, Ohio and requires First class for 1
No audio reviews yet. Be the first to leave an audio review for Martha Rogers!
"Martha was a pure joy to be around and did exceptionally well on her keynote presentation. She was our highest rated speaker."
Carol L. Rubinoff, Senior Manager, Worldwide Events,
BetterManagement.com, a SAS Company
Full Day Executive Seminar: Maximizing Your Return on Customer
Customers are a scarce resource--finite in number, and expensive to replace. So it is vital to create the most value possible from the customers on hand, including any new customers coming in to the... MORE
High Demand Presentation: Applying 1to1 Customer Insights to New Product Development and Launch
A high proportion of new products & services bomb because they misjudge the customers' needs. That means a high proportion of your marketing budget is poured into failures. We've all seen them. In fact... MORE
High-Demand Presentation: Customer Orientation & Business Ethics: Joined at the Hip
A company that fully embraces genuine value creation will inevitably become the customer-oriented, striving to understand and adopt the different perspectives of cutomers themselves. Putting yourself... MORE
Keynote Session: Business Ethics: How to Succeed in a Cut-Throat World and Still Sleep at Night
You might think that it's easy to tell right from wrong in business. But that isn't true. Few business ethics issues present themselves in a simple, easy-to-understand way. Anyone making real business... MORE
Keynote Session: Customer Satisfaction for Fun and Profit
Customers are not on-off switches. They are volume dials. In this one-hour seminar, based on the international bestseller The One to One Future, you are asked what it really means to have truly satisfied... MORE
Keynote Session: Customer Value is the Key to Long-Term Shareholder Value
The next phase of the customer revolution is to translate customer value into shareholder value. You'll be shown why the only true measure of a company's performance is how many customers it has, the... MORE
Keynote Session: Maximizing Your Return on Customer
Most business executives today would agree that a company's value is closely related to the value of its customers--that is, the sum total of lifetime values in the current and future customer base... MORE
Keynote Session: Profiting from Better Customer Relationships
Customer relationships are more important today than ever before. Web sites, call centers, automated sales forces--every type of business now has technology that enables it to treat different customers... MORE
Keynote Session: Taking the Customer's Perspective. Really Now.
Don Peppers and Martha Rogers, Ph.D. helped kick off the relationship revolution a decade ago with the landmark first book, The One to One Future. In the years since, along with authoring five more... MORE
Visionary Presentation/Strategic Future of CRM Defined: Real Impact: Achieving a Return on Customers
There is a new star by which you need to steer your business: the impact of activity on customer value. Every management decision you take should be made with an eye on this new star. Drawing on the... MORE
