Are you making this marketing mistake?

Maria Murnane

Maria Murnane

Best-selling Author of the Waverly Bryson Series, and 2015 International Book Award Winner

A couple years after my first novel was released, I noticed a title on Amazon with the same name. I read that book’s description and realized it was also in the same vein as mine, which had been featured on the front page of the Life section of USA Today and also (briefly!) reached No. 2 overall on Amazon. In other words, it was not hidden under a rock for those in the publishing world. Curious as to why the author (and/or her publisher) would choose the same title as my book, I went to her Author Page on Amazon. It was blank. Then I looked her up on LinkedIn. Nothing. Then I typed her name into Google to see if she had a website. Zip. Then Facebook. Nada.

If I’d been able to connect with my book-title-twin author, who knows what might have happened? Maybe we’d have ended up sharing marketing stories. And ideas. And readers. Now we’ll never know.

Are you easy to find online? If you’re not making tons of money off your book(s), you should be, as you never know what opportunities might pass you by because no one can find you. Opportunities don’t come around every day for authors, but if you’re reading this post, you already know that.

Even if you do nothing else to market your book, why not fill in your Amazon Author Page and provide some contact information? It’s so easy. And it’s free! It’s not like you’re giving away your Social Security number and your mom’s maiden name. A simple email address will do. If you’re worried about being deluged with messages, you can set up a specific email address just for this purpose.

Here’s a link that explains how to complete your Amazon Author Page.

Here’s what mine looks like.

What are you waiting for? Do it!

-Maria

 

This blog post originally appeared on CreateSpace.com. Reprinted with permission. 2017 CreateSpace, a DBA of On-Demand Publishing, LLC. All rights reserved.

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