In a workplace ruled by efficiency and competency, where do personal strengths fit in?

Marcus Buckingham has dedicated his career to addressing this complex issue. Using his nearly two decades of experience as a Senior Researcher at Gallup Organization, he has challenged entrenched preconceptions about achievement to get to the core of what drives success.

The definitive treatment of strengths in the workplace can be found in Buckingham’s best-selling books: First, Break All the Rules (coauthored with Curt Coffman; Simon & Schuster, 1999); Now, Discover Your Strengths (coauthored with Donald O. Clifton; The Free Press, 2001); The One Thing You Need to Know (The Free Press, 2005); Go Put Your Strengths To Work (The Free Press, 2007); The Truth About You (Thomas Nelson, 2008) and Find Your Strongest Life (Thomas Nelson, 2009).

His latest project is the New York Times and Wall Street Journal bestseller StandOut, a book and strengths assessment combination that uses a new research methodology to reveal your top two “strength Roles” — your areas of comparative...