Linda Kaplan Thaler
Linda Kaplan Thaler
  • CEO/Founder of The Kaplan Thaler Group
  • NYT's bestselling author of The Power of Nice
  • Legendary creator of marketing ideas


Linda Kaplan Thaler, CEO and founder of the Kaplan Thaler Group, is responsible for formation and development of many of the world's most iconic marketing campaigns. From the Aflac duck to the Toys 'R' Us jingle, she has made a remarkable impact on American pop-culture.

Linda Kaplan Thaler is CEO and Chief Creative Officer of The Kaplan Thaler Group, which she founded in 1997. The firm is ranked by industry publications as the fastest-growing advertising agency in the United States, and is touted for its breakthrough creative and immediate results. Her daily role is ultimate decision-maker, cheerleader and supervisor of all creative output

Linda has been responsible for many of the most touching, relevant and recognizable commercials during her 25 years in the advertising and entertainment business. She is acclaimed within the industry for her innovative, diverse and topical approach. In many ways, her work has become part of the American pop-culture landscape.

The Kaplan Thaler Group is renowned for creating memorable and endearing impressions. The...


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“I was so moved. There are very few people that could make me feel the way that I felt after hearing her speak. Her message is not only captivating and engaging, but so profoundly relevant.”

Florine Mark, President and CEO, The WW Group LLC.

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Robin Koval

Robin Koval

President, Kaplan Thaler Group, Co-Author "The Power of Nice"

Robert Baird

Robert Baird

Group President and CEO of Dorel Recreational/Leisure

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Gary DiCamillo

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