
Biography
Larry Chase founded what many consider to be the first marketing firm on the Internet. Due to his online marketing pioneer status, The New York Times, Business Week, Advertising Age, USA Today, Inc. Magazine, Business Marketing Magazine, CNN, CNBC, CBS, plus scores of industry magazines and newsletters query him regularly for his insights on the Internet.
Before the net, Chase was a strategic award-winning writer for many New York advertising agencies. “For sixteen years I worked on consumer goods, business-to-business accounts, radio, print, TV, direct response, the works. When I found I was writing for a medium I wasn't watching much anymore, I decided to write for a medium I was passionate about, the Internet. That was back in 1993 when I started the first online ad agency and was featured in the press for having done so. This was all long before it was chic to be geek:). The experience and perspective of my background in advertising has been invaluable in these uncharted waters of marketing on the Internet.”
Chase is also the publisher of Web Digest for Marketers...
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Now that the Internet Revolution is separating out the survivors, one needs Larry Chase's persepctive, more than ever, to make sure they are or their company is one of the survivors.
Alan Meckler, CEO of Internet.com
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