Kelly McDonald

Kelly McDonald, Advertising NSB Kelly McDonald, Advertising NSB

Kelly McDonald Speech Topics

Changing Demographics & How This Affects Your Business, Today & Tomorrow
The 2010 Census numbers are in and the findings are startling and profound. One in three Americans is not White. Four states have "minority majority" populations. Young people increasingly are opting not to get married. Asians have the highest household income of any race or ethnicity. Rural...
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Come Together: Generational Differences and How to Effectively Work with Someone Much Older or Younger than You
Matures. Boomers. Gen X. Gen Y. Or are they called Millennials? Why is Gen X called "X"? Why don't Boomers realize there's more to life than work? And why don't Millennials realize that their 5:00 pm yoga class does not take precedence over a client deadline? What happened to "paying your dues"?...
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Crafting the Customer Experience for People Not Like You: How to Delight & Engage the Customers Your Competitors Don't Understand
Deliver a better business experience, for every kind of customer. This session will show how companies, brands and products struggling to differentiate themselves in a sea of sameness can foster long-term loyalty and brand preference with exceptional and customized customer service. A "one-size...
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How to be a Culturally-Ready & Culturally-Friendly Employer: Insights into Your Diverse Workforce
The U.S. population is increasingly diverse, and in some industries, the composition of the workforce is 70% minority. This shift in demographics is a permanent one and brings many changes to our society and our workforce. These changes also bring unique challenges to employers and workers as...
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How to Connect with Others, Regardless of Age, Wage or Lifestage
It's getting harder and harder to connect with others because there are so many barriers to connection. Technology is our friend, but also our enemy as we have more and more ways to filter out the information and communication we don't want. So in order to connect with someone, you must learn to...
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How to Market to People Not Like You: the New Market Segmentation
Our marketing environment has become more complex, and consumers have become more sophisticated. Diversity marketing is the new norm, and this doesn't simply mean racial diversity. Diversity comes in many forms: gender, race, age, lifestage, language preference, sexuality, and hobbies or special...
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Mommy Marketing: How to Win the Hearts and Reach the Wallets of Today's Modern Mom
Today's mom is different than every previous generation of moms. They're busy. Whether they work outside the home or not, they work long and hard to manage their households and the well-being of their family. For brands and companies, cultivating this important consumer segment means big bucks...
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Tips & Tricks for Taking Social Media to the Next Level
So you're blogging, tweeting and posting away and your fan base and followers are growing accordingly. Now what? What are the next steps in social media? How do you monetize it, track it and keep it growing? This session will focus on how to use social media to build your brand and elevate your...
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