JP Kuehlwein

JP Kuehlwein JP Kuehlwein

JP Kuehlwein Text Reviews

J.P. (and his partner) delivered a clear and cogent contextual understanding of branding in an era where branding receives too little of the narrative. Their precepts on building a community advantage for a prestige brand have universal utility and I’m confident they sent our members and customers home re-evaluating their respective branding efforts with specific lessons and takeaways, putting “answers in action”, that we insist upon for all AMA presentations. We would welcome them back anytime to share their next set of branding insights!”
Russ Klein - CEO, American Marketing Association
JP Kuehlwein recently made a strong webinar presentation on premium or ‘Ueber-Branding' to our MENG membership. Our MENG audience of experienced executive level marketers (corporate, marketing services, and consulting) can be a critical bunch with high expectations, and JP’s presentation was extremely well received. Attendees stayed engaged for the full time, and his survey scores were strong. He is an articulate and insightful presenter, and his real world cases added value to the members who want practical and usable lessons.
Jim Fisher - MENG Program Director
The Ueber-Brands authors made me reflect on the Moleskine brand in a radically different way. There is much to learn from its innovative approach.
Maria Sebregondi, Co-founder - Moleskine
JP Kuehlwein's presentation to members of The Luxury Marketing Council, faculty and graduate students at the Fashion Institute of Technology (some 300 people) last October was one of the highlights of our 2015. The insights contained in his Rethining Prestige Branding: Secrets of the Ueber-brands serve as a compelling call to action for all luxury marketers. Kuehlwein’s work is one of the most comprehensive and compelling compendiums of best marketing practices and guide to raising the bar in how luxury marketers can better surprise and delight their best customers. I routinely give copies of his book to new Council members as a thanks for their membership and to members who want to push the envelope and revitalize their marketing strategies and tactics.
Gregory J. Furman - Founder & Chairman, The Luxury Marketing Council
‘JP and Wolf have an entertaining way to present today’s marketing paradigm of prestige and luxury brands. Their book is an absolute must-read for any marketer working within the prestige, luxury industry… any industry!’
 Atissa Tadjadod, Director Global Communications - Piaget (Richemont International)
"Wolf and JP set a clear compass, balancing the mystery of magic and distance with the importance of purpose, meaning and customer delivery"
Jenny Ashmore, President - Chartered Institute of Marketing, CIM, UK
JP came to our global marketing team to talk about observations and case studies that illustrate how many different types of branded products have been able to achieve ‘Uber’ status while also capturing maximum value. The framework that he shared is applicable to all brands and set the table for our team to have more meaningful discussions. We have referenced his book and the framework multiple times since his visit and continue to see rich applications in our day to day work. We look forward to working with JP again in the future.
Jason Chrenka, Marketing Manager - ExxonMobil
Thank you very much for your brilliant presentation last Friday! I gladly share with you the absolutely top-notch feedback (average score on 1 to 10): - Content: 9.67 - Presentation style: 9.33 - Slides: 8.33 - Recommendation as speaker: 9.67 Here's what participants loved about your presentation (quotes): - The many examples to learn from. - The presentation of lived premium branding. - The fact that premium brands do better in times of crisis. - Energy of the presenter
Benno Marbach CMO - HappyScore
In a world where marketers are barraged with new tech new advances, JP cuts through the noise and shares intelligent insights and tangible examples of how to make your brand priceless. His brand stories engaged and inspired our audience. JP delivered one of the most talked about presentations of the day and stayed behind to interact with attendees and answer questions.
Amy Quigley, President - FutureM
Great work, people definitely liked it. We had the highest attendance and retention rate, so far and you've also had the top score so far with people in 'value of the webinar' at 4.2 and 'content' at 4.3
Andrew Tarvin Founder, - Humor That Works
The concept of 'Ueber-Branding' is striking and highly inspirational for our lovebrand building at Merck Consumer Health. JP presented the key principles in vivid ways. Both our global Marketeers as our global Leadership Team were truly excited about the way he carved the brand-building strategies out. His illustrative examples made crystal clear how successful brand-building could and should look like, and I believe that we will strive to apply this to our work here at Merck.
Dr. Lars Atorf, Global Head of Communications - Merck Consumer Health Group
You could take several years, try various approaches, spend a ridiculous amount of money and still end up with a crapshoot. Alternatively, you can work with JP who will, through a combination of concrete examples and high-energy delivery, show you that prestige branding can be distilled to some fundamental yet essential elements. The Ueber branding toolkit and methodology is enriching, dynamic and especially thought provoking. Doubters and jaded marketers quickly become believers and even advocates. JP gave our team deep insights, a common vernacular and a powerful set of tools that everyone can be aligned with and that will guide our brand and business to new heights!"
Andrew Hyncik, VP Marketing - Zeiss Vision Care
You knocked it out of the ballpark! Folks loved it. We'll be back for more than seconds!
Thomas Vince, Vice President CMI - L'Oreal
A HUGE thank you for helping us. It was such a fantastic session, I really feel we gained so much. It challenged us in the right way, tough at times, but I think we now have a great foundation.
Trisha Ayyagari, Senor Vice President Global Marketing - Maybelline New York
JP will, through a combination of concrete examples and high-energy delivery, show you that prestige branding can be distilled to some fundamental yet essential elements. The Ueber-Branding concept is enriching, dynamic and especially thought provoking. Doubters and jaded marketers quickly become believers and even advocates. JP gave our team deep insights, a common vernacular and a powerful set of tools that everyone can be aligned with and that will guide our brand and business to new heights!
Andrew Hyncik, VP Marketing - Zeiss Vision Care
You knocked it out of the ballpark! Folks loved it. We'll be back for more than seconds!
Thomas Vince, Vice President CMI - L'Oreal Skin Care, Cosmetics, Luxe