Joel Barker was the first person to popularize the concept of paradigm shifts for the corporate world. He began his work in 1975 after spending a year on fellowship meeting and working with visionary thinkers in both North America and Europe.
He discovered that the concept of paradigms, which at that time was sequestered within the scientific discussion, could explain revolutionary change in all areas of human endeavor. By 1985, he had built the case and corporations and nations were seeking his advice.
In 1980, in addition to his work on paradigms, he began to focus on a second crucial component for organizations and individuals: the importance of vision.
In 1986, he released his first videotape, Discovering the Future: The Business of Paradigms. By 1988, it was the best selling business video in history. In 2001, he updated this film to include contempory examples and a shortened version. It has been translated into 16 languages and continues to influence people all over the world.
In 1990, he released his second video, The Power of Vision. This...
I would like to personally thank you for participating at the OAAA National Convention and Trade Show. By every measure, this was the most successful industry meeting in recent memory and much of the success goes to you. The responses we have received regarding your involvement have been extremely favorable. Your enthusiasm for out of home advertising is infectious.
, Outdoor Advertising Association of America, Inc.
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