Your general session program was extremely well received. PMA's volunteer committee and staff take pride in the quality of the educational programs we produce for the industry. You certainly helped us enhance our reputation in Atlanta.
Jim Sterne
Discover How to Use the Web for Creating and Strengthening Customer Relationships
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$10,000
Jim Sterne
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Jim Sterne
Featured Keynote Programs
Integrating the Internet Into Your Marketing Strategy
The Web does not work in a vacuum. Your prospective customers also read magazines and watch television. Integrated marketing is the best way to get the best results out of a Web presence. Learn what the Web is best at in an overall marketing program.
The 17 Silver Bullets You Can Implement in Two Days
Seventeen out-of-the-clouds, feet-on-the-ground, actionable tips for Web success. This session dishes out the most practical, achievable, low cost, tried and true techniques for making your Web site work harder and smarter for your company. Breathtakingly simple to accomplish for companies large and small, these seventeen proven pointers will help you attract more traffic, turn browsers into buyers, increase loyalty, and lower costs.
E-Metrics - Business Metrics For The New Economy
You know your Web site is serving pages, but is it serving your business? How would you know? This session reveals the results of a survey of Web metrics at some of the largest and best known sites on the Web. What do you measure? How do you act on the results? An eye-opener for anybody who
has wondered about measuring the results of their labors.
eCRM - Customer Colored Glasses
So much has been written about online customer relationship management and how it will benefit the company - but what about the customer? Take a look at your eCRM efforts from the customer side of the screen and learn what attracts and keeps customers longer.