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Jim Cathcart

Jim Cathcart, CSP, CPAE, author, professional speaker and business leader, is the founder and CEO of Cathcart Institute, Inc. (founded in 1977), a think tank of advisors to Business Owners, Leaders and Executives in the areas of business strategy, executive development, professional speaking and sales improvement. His twenty-eight years ... Read more

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Reviews

You were incredible. Your program held the attendees on the edge of their seat. It wasn't just entertaining it was useful and cal be applied immediately

Lincoln Investment Planning, Inc.

?You delivered the best seminar that I have ever experienced! You captured the interest and attention of the entire group and the information was presented perfectly! Great ideas and inspiration - and I am looking forward to reading your books

Christene Gatschet Technology Assurance Group

?Thank you for making our Leadership Conference truly memorable. Your message about how we can maximize employee efforts and how to improve ourselves and our co-workers was directly related to areas we are attempting to improve within our corporation

Martin White MDU Resources Group, Inc

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Speech Topics

Behavioral Economics

Every action has a value, or a cost. Cathcart focuses on Return on Attitudes, Return on Relationships and Return on Behavior Patterns in an innovative approach to “doing what works.” Things that are measured tend to improve, so be sure you measure the things that truly count.

Relationship Selling in the New Era

As the author of the original Relationship Selling, published in 1986, Jim Cathcart has decades of practical experience in seeing what works and what doesn’t. His “Eight Competencies of Relationship Selling”, written in 2002, emphasizes increasing Sales Readiness at all levels of the organization. He motivates sales people to see customers as assets and to build profitable business friendships.

Growing Leadership At All Levels

“If you can’t lead you, please don’t lead me!” Self Leadership is the beginning point for Organizational Leadership. Cathcart’s best seller The Acorn Principle grows out of his psychological research coupled with cutting edge business strategy and shows people how to use the collective intellect of the organization to tap individual strengths and maximize motivation. He shows how to get people to embrace the “genetic code” of your organization.

UpServing- Building Customer Loyalty

Customer loyalty is to be given, not just received. If we want continuing business from someone, we must first be more loyal to them. UpServing, a term coined by Jim Cathcart, is about seeking to upgrade the level of satisfaction achieved at every contact point with the customers. This leads to larger purchases, less sales resistance, easier recoveries, and more repeat and referral business. But first it requires a different Mindset.

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Jim Cathcart Fees

$15,000 Keynote

$25,000 Full Day

$20,000 Half Day


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Jim Cathcart Travel

$1,500 flat travel fee

Please note: Information is provided as a general guide. Expenses can vary depending on time. Please contact us for specific fee information.

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