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Jackie Huba


Jackie Huba is the bestselling author of three books on customer loyalty. Her most recent book is Monster Loyalty: How Lady Gaga Turns Followers into Fanatics, which outlines how the pop star has built a legion of loyal fans and the lessons that business can use to build their own loyal customers. Her second book, Citizen Marketers: When People are the Message (co-authored with Ben ... VIEW MORE

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Tedx: Unleash the power of your inner drag queen
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  • Loyalty Lessons from Lady Gaga

    It’s not just crazy outfits, over-the-top performances, and catchy tunes that have made Lady Gaga one of the most ... View More

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