J. Walker Smith
Widely Quoted Authority on Consumer Trends and the Future of the Marketplace
J. Walker Smith, Ph.D., is president of Yankelovich, Inc., a marketing services consultancy specializing in lifestyle trends and marketing productivity solutions. Walker is co-author of Rocking the Ages: The Yankelovich Report on Generational Marketing (1997), a highly regarded assessment of generational marketing strategies, and Life Is Not Work, Work Is Not Life: Simple Reminders for Finding... MORE
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J. Walker Smith travels from Atlanta, Georgia and requires Business Class Airfare for 1
