• Predictable spending patterns for specific consumer products
• What Baby-Boomers will buy as they age
• Tracking the growth of new technologies and products in any market or industry
• The consumer adoption model
• The four-stage product life cycle

• The three strategies - Premium, Discount, and Standard
• How the three strategies will evolve
• The challenge of moving premium products into the mainstream
• Head-to-head competition between large discount and small premium companies
• Strategies for standard companies - change or die

• The organization wave - Baby-Boomers move into management
• Organization innovation as the key competitive edge in the 90s
• Turning your organization upside down: Six simple principles driving the new front-line organization
• Achieving the best of both worlds: scale economies and innovation/responsiveness.

• The Great Boom Ahead

• Why most forecasters are wrong

• The economy is highly predictable

• The family life cycle of spending

• The greatest boom in history: 1994-2010

• The end of inflation