Biography
The Wall Street Journal calls Gerd “one of the leading Media Futurists in the World”. He is the Co-Author of the influential book ‘The Future of Music’ (2005, Berklee Press), as well as the author of ‘Music2.0’ (January 2008 www.music20book.com), and ‘The End of Control’ (preview chapters at www.endofcontrol.com, book to be published in early 2009).
Gerd's background is in Music (he won the Quincy Jones Award in 1986 and is a graduate of Boston's Berklee College of Music) and in Technology, Internet and Media. His work focuses on the Future of Media, Content, Technology, Business, Communications and Culture, and he is considered a leading expert on topics such as Web/Media 2.0, UGC and peer production, social networking and social media, cultural changes due to disruption by new technologies, copyright issues, digital content commerce models, media convergence, mobile entertainment, entrepreneurship, the future of advertising and branding, general future planning, digital content strategies and next-generation business models.
Gerd's keynotes, speeches, and...
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Interview at NBC Morning Show
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Gerd Leonhard's Speaking Topics
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"We hired Gerd as speaker for our OMD Germany Future / Client Day, May 29, 2008. He talked about the future of advertising and media. The performance couldn't have been better. The feedback of our guests was great. Gerd perfectly combined his knowledge and expertise with his unique talent to inspire and entertain the audience. The up front coordination went perfect. Feedback on question never took longer than a few hours. He is always looking for conversations and takes as much time as needed. The presentation he held was a tailor-made compilation for our audience. All in all it is very obvious that he has a huge passion for what he is doing. If you need a speaker you have to talk to Gerd!"
Boris Cieslar, Omnicom Media Group Germany
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