- Media Futurist
- Web and Media Expert
- Author and Blogger
The Wall Street Journal calls Gerd “one of the leading Media Futurists in the World”. He is the Co-Author of the influential book ‘The Future of Music’ (2005, Berklee Press), as well as the author of ‘Music2.0’ (January 2008 www.music20book.com), and ‘The End of Control’ (preview chapters at www.endofcontrol.com, book to be published in early 2009).
Gerd's background is in Music ... VIEW MORE
- "We hired Gerd as speaker for our OMD Germany Future / Client Day, May 29, 2008. He talked about the future of advertising and media. The performance couldn't have been better. The feedback of our guests was great. Gerd perfectly combined his knowledge and expertise with his unique talent to inspire and entertain the audience. The up front coordination went perfect. Feedback on question never took longer than a few hours. He is always looking for conversations and takes as much time as needed. The presentation he held was a tailor-made compilation for our audience. All in all it is very obvious that he has a huge passion for what he is doing. If you need a speaker you have to talk to Gerd!"
- Boris Cieslar - Omnicom Media Group Germany
- "Gerd Leonhard wrote The Future of Music, which basically said that the record business was terminally ill. I read it and thought he was right, so I hired him as a consultant. He's shaped our thinking. None of us know what the future looks like, so we can invent it, be part of it. Fifty five per cent of the new people we've brought in haven't worked in traditional record companies."
- Ged Doherty - SonyBMG UK