Geoffrey Moore is the Chairman, Founder and Managing Partner of TCG Advisors (TCG-A), a consulting practice that provides marketing strategy and organizational services to many leading high-technology companies as well as to those in other sectors. Moore is also a Venture Partner with Mohr, Davidow Ventures, a California-based venture capital firm specializing in specific technology markets, including e-commerce, internet, enterprise software, networking and semiconductors. In this latter role, as a venture partner at a leading “VC” firm, he provides market strategy advice to their high-tech portfolio companies.

Mr. Moore’s most recent book, Living on the Fault Line was published in a revised edition in the summer of 2002. This edition focuses on managing for shareholder value in any economy including the current “age of anxiety.” In line with this focus, Geoffrey Moore’s current practice is focused around the Fault Line methodology and his specialty is presenting and analyzing the core versus context model described in chapter two – core being anything that contributes...