Geoff Burch | Resistance is Useless, the Art of Business Persuasion

Geoff Burch

Resistance is Useless, the Art of Business Persuasion

Geoff Burch
Biography

A phenomenon who has delighted audiences throughout the UK and the world, Geoff Burch is an extraordinary speaker, whose unique and refreshing outlook on all manner of business topics has made him the busiest of speakers available.

He is the author of three highly successful books, 'Resistance is Useless, the Art of Business Persuasion' which was published in the USA following its outstanding success in the UK, 'Go It Alone, the Streetwise Secrets of Self-Employment', and his latest book, 'Writing on the Wall'.

His slightly unconventional image and extensive use of humour should not hide the fact that he has a powerful business message, which can benefit absolutely any client-focused organisation. His credentials are impressive having worked extensively with the likes of BT, Barclays, Lloyds, the CBI, Consumers' Association, Prudential, Phillips, ABTA, and numerous other companies to present, motivate, and train.

The son of a Viennese psychiatrist, Geoff has a wealth of experience in illustrating the thinking required to make our customers love us! He is equally at ease delivering presentations at conferences, and as a highly amusing After Dinner speaker. It is our belief that almost every company could benefit from his entertaining style and compelling message.

Having gained a reputation as both a funny and persuasive speaker, he was constantly being asked to teach his skills to others. His style is relaxed and fun, his observations are unique, and his impact on an audience is amazing. You could fill a room with a cross-section of people from a part-time cleaner to the Chief Executive of an international company, and everybody would come away with new ideas. Geoff looks at every conceivable area of business, and is renowned for taking a sideways look at the latest business fads and fashions - translating the ones of value into a memorable message that everyone can understand.

Geoff is meticulous in preparing his presentation, studying the profile of the audience, the market in which they work, the competition they face, and how to exploit the advantages they have. He then combines this specific information with his generic approach to any situation. His power to make any organisation believe in itself and to establish and maintain the motivation to succeed, is central to his presentation.

Geoff can speak amusingly on almost any business topic, and can deliver challenging presentations on subjects such as: 'FAST' Companies, Customer Relationships, Change, People Motivation, Sales, Working Together, Empowerment, and How Everyone can Deliver the Vision. All these topics are presented in a hilarious, thought-provoking, and memorable way where even apparently the dullest business subject is turned into an exciting rollercoaster ride that leaves the audience thrilled and convinced.

As possibly the most original business 'guru' in the UK, Geoff is extremely flexible, and in a business that seems to be dominated by acronyms and mnemonics, will take us in a different direction and provide, as his impressive client base will testify, a very high level of excitement and delight.

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