Gary Berman

Pioneer in Ethnic Marketing and Opportunities

Gary Berman is the CEO of Market Segment Research, which he co-founded 15 years ago to address the needs of marketers looking to understand the growing multicultural segments. Since then, MSR has set the industry standard for the development of research and strategic information regarding Hispanics, African-Americans, Asians and a variety ... Read more

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Reviews

"Gary -- thanks for your participation in the ANA Multicultural Conference. This was our sixth ever such conference and undoubtedly our best ever. Your contribution was significant ... "The Multicultural Experience Curve" session was superb and helped set the tone for the entire conference."

BILL DUGGAN

"The attendees were filled with praise for today's IAA/Florida conference. We would like to sincerely thank you for being a part of what is a very important professional development opportunity for the IAA and one the the reasons we have been able to attract speakers such as yourself. "You are definitely part of an elite group. You represent the best and the brightest experts in the industry. Your thoughts, ideas and experience will no doubt have an impact for months and years to come."

Muriel Sommers IAA/Florida Chapter

Speech Topics

The Multicultural Experience Curve
Building Blocks for Decision Making and Organizational Alignment
A Portrait of the New America
The Long-Term Effects of Increasing Ethnic and Cultural Diversity in American Business
The Impact of Current Attitudes and Behaviors on the Future Purchase Habits and Perceptions of American Consumers and Workers
The State of and Future of Print Media

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Coach class for 1

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