Frank Luntz

Best-Seller "Words That Work: It's Not What You Say, It's What People Hear"

Frank Luntz is one of the most honored communication professionals in America today. Time magazine named him one of “50 of America’s most promising leaders aged 40 and under” and he is the “hottest pollster” in America according to the Boston Globe. Frank was named one of the four “Top Research Minds” by Business Week and ... Read more

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Reviews

"Frank Luntz knows how to engage a crowd. His speech was precise, funny, and knowledgeable and is able to convey his message with humor and charisma. He's one of a kind and truly knows how to deliver a message."

Jeff Montejano, Vice President K-COMM, Inc.

"Dollar for dollar, Frank was the best speaker we've had in a decade. His give-and-take with the audience was refreshing and very funny. He understands the American people better than anyone, but more importantly, he has an effective presentation style that conveys his knowledge with wit and wisdom."

Jesse Sharf, Partner Gibson Dunn & Krutcher

"Frank walked into a room filled with the top business people in California and just took it over. The energy and excitement he brought to his speech was electrifying. The audience was really involved and nobody wanted to leave."

Kevin McCarthy, Minority Leader California State Assembly

Books

Speech Topics

Words That Work: The most important element in the free market is the individual. To communicate free-market principles effectively, we must first understand the people who drive the free market economy. Dr. Frank Luntz has spent his career studying language use all over America. He has a deep understanding of what motivates, what inspires, and what connects with hardworking American consumers. His new, bestselling book “Words that Work” is an exciting look at the process that creates the words and phrases we all recognize and remember – from politics to commercials to corporate America. Dr. Luntz will share his intimate understanding of how America thinks, how America feels, and how America communicates. This presentation will make available the communicative tools needed to craft a free market message that is sure to appeal to the American citizenry.
The Language of America
What America is really thinking
The Best and Worst Advertising of the Year
The Political Landscape 2008

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